Curves - Situation Analysis Essay

The Hispanic cultures view on obesity or having a fuller and heavier child differs from an American’s perspective. Like many cultures around the world, hefty version of themselves is a sign of wealth and opulence. This belief is passed down to their children. Hispanic and Latino mothers believe a heavier child is a good idea and it shows healthy development. “Culture can influence the perception of risk associated with obesity. Studies of Latinos have found that many mothers of obese children believe their child to be healthy and are unconcerned about their child's weight, although these same parents are likely to believe that obese children in general should be taken to a nutritionist or physician for help with weight reduction.” (Caprio

Curves Fitness Centers realized that women did not want to work out where men could see them, nor where they interested in complicated fitness equipment. Curves identified this need and fulfilled the need by opening smaller, women only, fitness centers in convenient locations. Additionally, Curves offers its

Not only has the increased amount of testing placed enormous pressure on teachers to perform, but on students as well; the pressure to do well on these assessments is causes young students to suffer from anxiety and stress. Brookside Elementary School in Norwalk, Conn., was just one of the thousands of American public schools classified as failing during the 2010-2011 school year, according to their standardized test scores (Berger). In "Raising the Curve: A Year Inside One of America’s 45,000 Failing Public Schools”, Ron Berler, a journalist who has written for The New York Times and Chicago Tribune, documents the year he spent observing students and educators at Brookside as they struggled to meet the demands of No Child Left Behind. “The

The cultural factor is not the only thing responsible for these habits, also because many Latino Americans in a household where both parents work is sometimes easier and cheaper to just get some fatty or junk food instead of buying fruits and vegetables (Heart Association, 2015). We also have to consider the social-economical factor within the Latino American population where resources are less available than other groups in the United States and their limitation and understanding the role of maintaining a healthy lifestyle can benefit their overall health. Latino Americans are less likely to afford the resources and time to exercise, most of Latino Americans cannot afford the high cost of fitness facilities and professional trainers unlike other Americans. It is important also to highlight that the number of Latino Americans are employed in physical labor jobs which make them tired and often they lack the time and energy to engage in fitness programs that can help them minimize their risks of heart

Marketing are always trying to spot “cultural shifts” which might point to new products that might be wanted by customers or to increased demand. For example, the cultural shift towards greater concern about health and fitness has created opportunities (and now industries) servicing customers who wish to buy:

Sociocultural factors influence and restrict consumption ideas, needs, desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid development of modern society and the continuous improvement of living standards, the degree of attention paid to health has increased. “Franchise businesses continue to pay close attention to their customers' need for convenience, new flavors and, yes,

There are various pressing factors that contribute to overweight Latino children. Latino adolescents find few options for physical activity out of class. Some areas have limited access to parks, playgrounds, and other recreational areas, making it difficult for them to be active and maintain a healthy weight. Schools are also contributing to the issue. A majority of today’s Schools sell high-fat, high-sugar snack foods and beverages in vending machines and school stores. These malicious foods are easier to come by and cheaper, appealing more to the developing minds of students. Schools have been known to lack access of healthy foods, such as fresh produce, whole grains, and low-fat dairy products (Latino Childhood Obesity). Marketers are also a huge contribution to the rise in obesity among the Latino youth. About 74 percent of kid-targeted food and drinks ads on television promote foods in the lowest nutritional category (Ramirez). Young children are affected more by food advertisements, especially fast foods. Fast food commercials advertise toys with the purchase of a kid’s meal that appeals to young kids. Also, restaurants use cartoon advertisement, like Ronald McDonald, to encourage children to want to go there, increasing their intake of high calorie and Tran’s fat food. Giant playgrounds, along with the cartoons and toys, grasp the attention of

The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic.

Within the community, a large amount of individuals are visible. Many are entering convenience stores and some are standing in the parking lot areas talking. A variety of ages is noted and the two major ethnic groups in the community, Caucasian and Hispanic, are the two that are the most visible. Many of the individual are overweight or obese. Some are well dressed while others are disheveled in appearance. Pregnant women are visible as well as women with small children.

The target market is Women on the go with no children who want a small personal treat. The data revealed that this target market were the heaviest buyers of premium treats, this focused the team to advertise towards “her” and “What does she

In today’s busy world, it can be hard to find the time to even think about one’s fitness, let alone actually do anything to maintain it. The average person has school, work, family, pets, and many more distractions in their life to ensure their fitness is left on the backburner. However, when the thought of exercise does eventually enter their mind, the thought that often comes forefront is that of the gym. The concept of a gym is simple, populate a building with the necessary equipment for a variety of physical activities, attracting people who want to get that perfect body or even just get back in shape. However, many people who have never frequented a gym often come up with a plethora of reasons not to go.

Psychographic profile for customers most likely to use the gym’ s services: (Min. 200 words required)

The fitness industry is one that is rarely thought of as an electronic industry. However, in recent years, more and more fitness related smartphone applications including workout planners, calorie counters, support forums, and many more fitness centered resources have become available to the public. This big move from time sensitive face-to-face fitness instruction to convenient face-to-screen instruction has changed the way that the fitness industry operates. With the rising rollout of fitness apps geared toward the convenience of the user, fitness instructors, personal trainers, and the like have had to go to extreme measures in order to keep up with the rapidly changing digital fitness environment. This paper will outline the evolution of the fitness industry to illustrate its move from an entirely brick and mortar operation to a largely electronic industry. This paper will also discuss the reasons behind the switch and the pros and cons associated with each way of getting fit.

Issues containing weight control, fitness, and nutrition are a prime subject in today 's culture. Completive companies are existent and they have many different levels of health clubs and fitness centers; this contains everything thing from price, equipment, staff , activities and classes offered. In the present time, topics being subjected through the industry are; disease control and research, diet and fitness trends of 2005, performance running, life balance, eating and sleeping right, working out according to personality and foods to lower cholesterol. Many people from The States are on a constant search for what is new, healthy and trendy. Health and fitness clubs were put in our society to make people feel and look good, and now not only are they there for that but they are making a large profit as

The main target group is female customers – 65 % of all customers. Women, according