Customer's Behaviour in E-Commerce in China

This has given birth to E commerce which encompasses several pre purchase and post purchase activities leading to exchange of products or service or information over electronic systems such as the internet and the other Telecommunication networks.

As with internal factors, there are several external factors that influence an organization. External factors can be defined as the interaction between the employee and its customer. The interaction between the employee and the customer influences that relationship that is built with the customer and the company. In developing the relationship with the customers, it is important to remain professional and courteous in all communications to the customer. The company’s image will also be dependent on the relationship that is established between the employee and the customer. The external factor, the audience, is important because

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

The E-ecommerce organizations are arrangements that change the client adventure and help everybody comprehend client purchasing conduct and its powerless markets. Understanding the purchasing and offering practices inside of a huge number of exchanges crosswise over worldwide territories in one single stage is the most intense and fruitful commercial centers.

Electronic commerce has become a part of everyday lives. Many retail choices available through the Internet, which can save time, effort, and provide a greater selection. Electronic retailers (e tailers) realize this has become an increasingly competitive environment. These retailers must not only find new customers but also retain the existing customers. As with any retail-company, business research is vital for their existence. E-tailers must understand customer behaviors to serve their customers and help understand the decision process customers go through prior to making a purchase.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

Technology is developing so rapidly that it has started to affect different aspects of the society especially business. Online business was invented in 20th century in the UK and has quickly spread all over the world. With an increasing popularity of the online shopping, more and more retailers start to sell online, which makes the marketplace become more competitive. In order to be successful, it is important for the retailers to understand the most important factors that satisfy the customers when they purchase online. Once the level of the e-satisfaction increases, the purchase intention will increase and online retailers can gain more profit. Among all the factors that will potentially affect online satisfaction, the aim of this essay

Research in ecommerce and consumer behavior will help me better understand the market and my future customers. To complete this study, I have collect data and information from journal articles, newspapers and other media.

As technology has evolved it has transformed society for many people around the world. Within the last few years e-Commerce has become one of the ideal ways of shopping as individuals enjoy online shopping because of its easiness and convenience. The ease of buying products or services from the privacy of your own home anytime of the day. Buying options are reduced to a minimum with the ability to transfer funds online. Because of its accessibility, consumers can save time as well as money by searching for everything online. One of the advantages that ecommerce operations interact with it customers is providing effective customer service and convenience. It is an important factor causes of shopping intention. The location is

This chapter will be describing the consumer decision making in regard the consumer buying behavior. The purchase is the only visible part of the consumer behavior; the processes that lead the consumer to the final decision of purchase are munificent in this study. The consumer buying behavior as a part of the marketing strategy lead the main objective to learn the way how the individuals, groups or organizations choose, by using and disposing the goods and the factors: for example the previous buying experience, taste, price and branding on which the consumers base their purchasing decisions (Kotler and Keller, 2012).

The way of shopping is changed with the advancement of the technology. According to a study ‘if any e-commerce company focuses on the demographic characteristics of the shopper, it is concluded that the higher the level of income, occupation and education of the head of the family then the perception towards online shopping is more favourable. If consumer is inclined towards technology, then his attitude towards online or non-store shopping is increased. Online shopping has widened the segmentation and target audience. Earlier the young educated men were the main users of online shopping but this perception is changing with time. For example, in United States of America the women user internet was very few but till 2001 the population of women were increased and it was around 52% of the online

Within the e-commerce industry in China, we are able to identify several market trends that shape the nature of the industry and also give us insights into how the industry will evolve in the near future.

This report comprises of the information concerning the e-shopping and other website business, the findings are compared to two nations (U.S and China) concerning the familiarity and use of various tools that will help enhance the e-shopping businesses. In addition to this, the recommendations provided openly give some nitty-gritty details on how this business can be improved in order to attract

In the conclusion of Liu’s(2008) research, the author pointed out that it is crucial to think highly of consumer’s concerns on delivery process within the developing Chinese e-marketplace. Customers will feel worse due to the overall low delivery service quality and lacking of necessary logistics infrastructures compared with other countries. Hence, online shopping platforms should provide better customer service to solve the lacking of authentic face-to-face shopping experience on the e-commerce environment from choosing items to logistics service.