Customer Attitude Toward Insurance

4814 Words Feb 24th, 2011 20 Pages
CUSTOMER ATTITUDE TOWARDS PRODUCT
OF HDFC STANDARD LIFE INSURANCE

Submitted by,
SANDHYA MBA – Semester III
(Session 2009-2010)

CHAPTER: 1
INTRODUCTION OF THE
Study

INTRODUCTION OF THE STUDY
In my research I have tried to find out what the customer attitude towards the product of HDFC Standard Life Insurance. The study has been carried out in Bhilai. It has been carried out with the purpose to study the customer attitude towards Hdfc.
In my study I have used parameter like tax benefit, return, saving, future uncertainty, and other benefit provided by the company.
An attitude is a hypothetical construct that represents an individual's degree of
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The group’s joint venture in China with Tianjin Economic
Development Area General Company (“TEDA”) became operational in 2003. Returns through regular bonuses

Standard Life Group (Standard Life plc and its subsidiaries) * Standard Life Group (Standard Life plc and its subsidiaries) * The Standard Life group has been looking after the financial needs of customers for over 180 years * It currently has a customer base of around 7 million people who rely on the company for their insurance, pension, investment, banking and health-care needs * Its investment manager currently administers £125 billion in assets * It is a leading pensions provider in the UK, and is rated by Standard & Poor's as 'strong' with a rating of A+ and as 'good' with a rating of A1 by Moody's * Standard Life was awarded the 'Best Pension Provider' in 2004, 2005 and 2006 at the Money Marketing Awards, and it was voted a 5 star life and pension’s provider at the Financial Adviser Service Awards

for the last 10 years running. The '5 Star’ accolade has also been awarded to Standard Life Investments for the last 10 years, and to Standard Life Bank since its inception in 1998.
Standard Life Bank was awarded the 'Best Flexible Mortgage Lender' at the Mortgage Magazine Awards in 2006.

KEY STRENGTHS
1) Financial Expertise as a joint venture of financial
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