Customer Behaviour – Preference and Patterns in the Snack Industry

The plant is one of the most mechanized and advanced in the country. The location of the factory is well suited, being at national highway near Delhi. It greatly facilitates the delivery of raw materials and dispatch of finished products. Further being in a rural area (village Sankhol) there is large pool of labour. There is efficient system of ventilation and light throughout the factory. Thus Parle Biscuits Ltd. has all distinguishing features of a modern biscuit manufacturing plant.

Bombay Sweets & Co., Ltd. (BSCL) is built for snack food for more than 5 decades in Bangladesh and abroad. It made its smart start in the beginning of way back in 1948. Gradually it increased its popularity amongst the consumers fulfilling their demands. Within 20 years time, BSCL had 28 outlets throughout Bangladesh. From their own outlets they serve their customers. In the new millennium, Bombay Sweets is the frontliner in the snack food industry. They are introducing dynamic products and good packaging to satisfy ever-changing appetites and tastes. All are available in a various number of shapes, sizes and flavors. They maintain the highest standard of service to their retail customers through their dedicated sales force.

Kudler Fine Foods is a gourmet food store which also offers in store parties in order to introduce customers to their products and also teach customers how to prepare their specialty foods. They have expanded to three stores and are continuing to see growth opportunities in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.

In the current retail food industry there are numerous competitors fighting for the same dollar. It is important for each company to identify their target market, identify their competitors, and then build their marketing plan. The information below will detail Kudler Fine Foods marketing strategy which includes expanding its services, improving its efficiency of operations, and increasing the customer purchase cycle. The paper will also discuss areas where Kudler Fine Foods needs to further their market research.

The purpose of this project is to compare the lunch menu in two different regions to see if they follow current nutritional guidelines and how they can be improved. We will also look at potential regional differences that may make following the guidelines more challenging as well as other potential barriers we may encounter.

The goal of this report is in designing the survey questionnaire which shall be optimal in determining and to measure the preferences concerning customers in terms of the cereal product from a company.

Nowadays, for a company to be successful in the business world one must have a good marketing plan to be successful. One way to accomplish a successful business plan is to use something known as the marketing mix or the four P’s of marketing. These four P’s of marketing are known as the product, place, price, and promotion. If one uses these four P’s one will notice that each of these cover their own part in marketing, which will help make a successful marketing plan. In this paper one will see what each of these four P’s are in marketing. Also one will see how each of these four P’s is used in the marketing plan for Dutch Bros Coffee.

The $2.5 billion9 Indian biscuit market is growing 14% annually and is expected to grow

After we did the analysis on the potential of each product, we have identified Cake in Traditional segment and Cedar in Low End segment as cash cow products. This is because these products are at maturity stage, have high market share and market growth is slowing. As for Cid, Coat and Cure, which are in the High End, Performance and Size segment respectively, these products are categorized in the question mark segment due to high market growth and low market share. For Cake in cash cow segment, currently we are at $1800 on promotion cost and $2075 at sales cost. With the price of $26.88 per product and 2600 unit sales forecast, we are expecting $17,237 benefit. We are expecting a slight growth in this segment in the future; therefore, we will invest moderately in Cake and use the remaining funds to invest more in question mark segment in hopes to turn them into stars.

The study took place at lunchtime in the laboratory with a meal consisting of twenty-five food items placed in a buffet style. These food items included grilled chicken, fried chicken, French fries, salads, chocolate bars, ice cream, and bread, along with other

Study 1 involved 154 both college and adults with diversity in their social class and age. The authors used this sample of people from previous research that had suggested further research on the same individuals. The persons through email were interviewed on their daily decisions on food consumption. The base of analysis and range of illustrations used by Wansink and Jeffery on the interviews was from previously reviewed information by other authors. They classified decisions on food related as, "when, where, what, who and how much." Authors tried to minimize biased information on data collection method by the concise and direct method of question presentation. Using appropriate methods of data collection, participants were presented with fifteen questions asking them to estimate their full decisions on food consumption in one day based on the five classified decisions. Information on age, height, weight and gender was also taken from participants. The authors also collected information from three volunteers six months later on the measurements on food-related decisions their made one-day using the size of a digital

Furthermore, these corporations benefit from massive advertising budgets that allow them to hold on to their majority market share. Frito-Lays, a division of PepsiCo., is the leader in the Canadian snack food industry with multiple SBUs that offer many different products, including different varieties of chips in various flavours. However, the opportunity exists for smaller companies to come in and target niche markets. In fact, “in 2006, 106 Canadian snack food manufactures shipped $1.6 billion of product”.4 However, big corporations are beginning to see the potential of these markets and are beginning to expand into them. A good example of this is Frito-Lays and the introduction of their Wasabi flavoured chips5.

|the industry and its challenges it is important to understand its various phases of growth so far. |

Market volume for the confectionery industry is flat due to the changing trend in consumption driven by the changing age in distribution of the population. Growth is only driven by price increase at 10%. Distribution / availability and visibility are seen as important elements in influencing the sale due to the nature of its products, impulse items. In addition to this, the bargaining power of the retail trade has been shifting away from the suppliers (i.e. manufacturers like Adams) and is in favor of the

- To understand the product strategy of Snacks to Go. on a Category Manager’s point of view