Customer Benefit Package Essay

913 Words Aug 23rd, 2012 4 Pages
Abstract

LensCrafters Company started in 1983 a process of having eyeglasses made with an hour. Show great customer service with doctors, laboratory technician and eyeglass frames in store locations. In this case study characteristics of LensCrafters will be reviewed on many levels. The topics of chose range from Customer Benefit Package (CBP), strategy and competitive priorities, service delivery system design, and service encounter design. In the readings below, the write has developed an analogy on LensCrafters. The analogy is based on LensCrafters’ case study from textbook and other resources.

Introduction: History
A subsidiary of Italy's Luxottica SpA, U.S.-based LensCrafters Inc. is the world's leading retailer of
…show more content…
A strong CBP is needed for an organization to remain competitive and have longevity. The CBP has been designed and configured to target particular markets and customer convenience. The configurations and design consist of time, place, information, entertainment, exchange and form. All these things help create a customers benefit package design and configuration. However, LensCrafters customer benefit package (CBP) has a whole set of goods and services design. The primary goal of the organization is having services rendered within an hour. The primary good (eye care) and service (frames within an hour) both are very important to LensCrafters. An example, of the package is a convenient location, exams and services, eyewear, professional services, modern equipment use and one-hour services.
Services delivery system and design
All LensCrafters’ locations general have the same or similar store layout, job design, services technology figures and delivery services. The Lenscrafters have 860 specialized shops that are generally located in shopping centers or malls. Each location has modern equipment in labortories, technicians, optometrists, eye examination areas and fitting station. Since a service process leads to an outcome resulting in the customer being either satisfied or dissatisfied with the service experience, it is of paramount importance that service organizations pay attention to designing the system by which service
Open Document