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Customer Care Day Research Paper

Decent Essays

Customer care day, February 24th. It's a day to reflect on our customers and the service we provide them. At Toyota, we always promote customer first, we hear it, we live it, we immerse ourselves in it every day. Do we ever stop to think about it, customer care day is meant to encourage associates to take a moment and perhaps start a conversation to reflect on the people that use our cars and what their expectations are of the ownership experience?

February 24th marks the day Akio Toyoda testified before congress. It's a day in our history that Akio himself says, "It is in Toyota's DNA the mistakes made once will not be repeated. Looking back on this history, I want us to use the experience so that we say it is because of those severe years that we have the Toyota of today." He's absolutely right we've come a long way since 2010 to the Toyota of today.

Rigorous testing and verification by exponent and separately by NASA, commissioned by the department of …show more content…

Improving customer research and opening the lines of communication globally to enable us to respond faster here in North America to any concerns about our vehicles. North American operations will have greater autonomy now and play a critical role in decision making on recalls and other safety issues with an appointed regional product safety executive also in charge of vehicle safety and compliance.

Here at Toyota Canada, we've come a long way as well. Our technical report information gathering for global early detection and resolution system otherwise known as trigger helps our engineers identify quick moving trends to allow earlier detection of product quality concerns. The rapid analysis product information data mart rapid helps our engineers track and analyze all of the concerns so that we can visually follow the progress of resolutions for our

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