Customer Discovery : An Age Old Saying

It is essential to plan carefully how to approach and make the pitch to customers. Careful preparation can help to demonstrate how the product will benefit the customer, handle any objections and close the sale.

Some people never start manufacturing their ideas because it take so long for their product to get on the market.It takes so much money to produce your products.

Regardless of what you have been told, a good product or service does not sell itself. You need to have a marketing strategy, and one of the most important aspects of a new business's marketing is advertising. Unless people know about your business, they will not be able to purchase from you. First decide on what you would like to do to promote your product, and then determine how much it is going to cost. Make sure you have this money in your budget before you open your business. Most new businesses are best serviced by advertising prior to the first day they open their doors.

With consumer attention spans shortening and industry trends shifting it is safe to say that “business as usual” is a thing of the past. The window of opportunity to build rapport is narrow and in most instances we are forced to grow or die when establishing a customer base and/or strategic planning within a company.

Present this opportunity as a way for the business to gain new customers that may not have otherwise tried their product or service.

Since they are new in the business-to-consumer market, I do not know if going straight to consumers for ideas would be the best idea out the gate. Having experts define where to start would help to ensure a successful product/division launch.

Have you ever thought of an idea about a product, perhaps inventing something that could make your life easier? Or perhaps, you've had an idea of something that you haven't seen on the market that would prove to be a benefit to many people. If so, you might be surprised to learn that many entrepreneurs have started with a simple idea and used InventHelp to make a new business a reality.

In the article, “The Funnel We Need: Follow Customers as They Actually Behave,” the three channels that influence customers and their decisions are the ‘Reach and Depth and Relationship,’ (RaDaR) that the buyer provides (Elliot, 2013). The author illustrates and describes the funnel and how the outer parts of the “funnel” lead to the inner part. Elliot also mentions that in the past there have been attempts to flip the “funnel,” or change the order of the channels, but have not been successful. The three channels provide information gathered over time about consumer behavior, which the textbook defines as “the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires” (Belch & Belch, 2015, p. 110). After knowing how consumers generally make decisions, vendors are able to use these three channels to encourage the consumers to make more purchases.

For many years companies have been keeping secrets from customers. A very common secret would be not telling your customers what all is in your product. Some companies will leave out one or two minor ingredients, while others may skip over a few major ones. While it can be beneficial for a companies sales, it is morally unethical to target uninformed customers as the customers are putting all of their faith into the product label.

So, sales and marketing should talk to the customer and make sure they really need this project before we have to make material.

Therefore, many companies start adopting new customer product strategy that can seduce and engage more the customer.

It is a very viable solution to develop a prototype and go to the consumer market to get feedback on it. Once that is done, further experimentation can be done to finalize the prototype the best suitable for the consumer needs. By going through the process of experimentation, the organizations like Whatsapp decide if a particular idea is suitable for them at a particular point in time or not (Muzrahi, 2014). Another suitable example here would be M16 rifle used in Vietnam War. The earlier version AR-15 was reliable, while the M16 advanced version was not. The additional features added to it were not as suitable for the situation as the original version. Due to lack of experimentation and involvement of the end users in providing feedback about the product, it was an innovation that did not work well for the makers. Moreover, the IDEO example could also explain the fact that creating a prototype to get consumer feedback is very important for the innovation idea to be successful (Scarbrough 2017).

As humans, it 's normal to think that we are right and our ideas are amazing. It 's easy to take off with an exciting new project in mind and work inside of your little bubble without ever involving anyone else for feedback during the process.

Starting a new product is never easy for a company. The difficulties they face are diverse in nature, and often they lack initiatives so that customers are not interested in the product.

By getting feedback and suggestion from the customer organization should work on their strengths and weakness. Its also important to get the target customers.