Customer Engagement Is Vital For Saas Success

1186 WordsApr 20, 20165 Pages
Customers desire experiences, not transactions. In a world full of distractions, engaging customers beyond the typical purchasing routine is vital for SaaS success. And B2B consumers crave unparalleled engagement. They want personalized advice, solution-oriented features, and revenue-generating products. An IBM annual survey noted that “as many as 65% believe customer engagement will be the primary driver of growth going forward.” Analytics is one of few ways to gain insights to meet your customers’ needs. It helps bridge the gap between providing a service to solving real problems. Enhance the experience between your brand and consumers. Build data into your customer engagement strategy. It Starts With Value Studies show that “86% of buyers will pay more for a better customer experience, but only 1% of customers feel that vendors consistently meet their expectations.” That’s a major disconnect for SaaS companies striving to improve customer engagement. B2B customers aren’t concerned about aesthetic features. And they aren’t amped to hear how your team worked around the clock to fix a bug. Your consumers want a service dedicated to solving their problems in an efficient manner. Natalie Chan, an expert handling customer retention at Outbrain Amplify, writes: “Businesses that focus on customers engagement are focused on value creation, not revenue extraction. These are businesses that know how to engage their customers by providing them with real value whether it
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