Customer Experience Builds Brand Awareness Essay

1.3 Discuss with colleagues steps that team members can take to deal with different customers and different customer service situations

Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

It’s an effective way to speak directly to the customers’ needs, while offering them the right product solution.

The correct answer is: D. The company mission is the broadly framed but enduring statement of a firmâs intent. The mission should convey why the firm in business. 10. This statement of a companyâs philosophy usually appears within the mission statement and specifies basic beliefs of a firm.

The customer experience comprises of the product of the interactions a customer has with a company and its services. The overall experience reflects how the customer feels about the company and what it has to offer meaning the experience could either be a good or a bad one.

As a result, the company focuses on its target markets and effectively delivers on its value proposition to satisfy its customer’s needs, wants, and demands.

This essay will start to explore and define the meaning of customer orientation in depth. The marketing concept and the marketing mix will help discover after what it means to be a customer focused firm. This will occur through the scrutiny of the term in respect to product, price, place and promotion.

An organizational mission statement is more than just a grouping of words that looks good on a sheet of paper. The mission statement is also more than just some inspirational words to motivate a company and its workforce. A mission statement is an organizations statement of dedication to the organizations workforce and also to their consumers. The mission statement will also provide insight into what the organization stands for and also the service that they imply that they will provide. There are many factors to consider when evaluating an organizations mission statement but just a few of them are does the mission statement explain how the company will serve its members, is the mission statement realistic, and is the mission statement based on the company’s core competencies. Home Depot and Nike both have mission statements and those statements will be evaluated following the three questions that were listed above.

Experience is the best way to connect with someone. With the fast changing technology, the growing market demands, and the customer varying needs, a company stands out from its competitors is through its customer service. The best approach to marketing is customer service and through this the customer would remember and be loyal to the company.

In order to create our mission statement we would first look into existing statement's of competitor's but also realizing we need to expand it a little bit to include our global vision. We would tell them who we are, what we do, what we stand for and why we do it. We would let all members of our organization help with the statement. So we can make sure we all really believe it and it's not a lie (King, 1998).

My overall strategy was to ensure that I have a good customer satisfaction as product quality and performance was most critical. While we did have customers A and D who were large customers and value conscious – quality and performance across all

Customer loyalty is much harder to obtain that customer service satisfaction. The most important first step is to satisfy the customer by meeting their expectations. Customers only give a company one chance and if they aren’t satisfied they will not do business with that company again, as well as tell others of their experience. The next step would be to exceed the customer’s expectations. If a business goes above and beyond to assist the customer they begin to build loyalty. The next step is to truly surprise the customer. In order to dominate the marketplace the company must find a way to make them selves stand out with their product or service, accompanied with phenomenal customer service. Once this has been done customer satisfaction and loyalty will be gained. “Acquiring a new customer can cost four or five times more than keeping a current customer” (Bestmark, 2013). So it’s essential to keep the current customer’s happy and coming back for more.

A company's vision is a "general statement of its intended direction that evokes emotional feelings in organization members." (Dessler, 2003). The mission statement determines the type of business it will be by setting the purpose for the company, and

It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do

Take a position: Mission statements are critical to a successful marketing organization versus mission statements rarely provide useful marketing value. MY OPINION:Pro: A well-crafted corporate mission statement reflects the values of the firm as they relate to the community at large, its stakeholders, its employees, and its customers. Once the firm’s positions are delineated in the mission statement, marketing can begin the process of setting its priorities, goals, and objectives derived from the stated priorities of the firm. With the advent of holistic marketing, what the firm