Customer Feedback Management: Its Effects on Quality of Service Delivery in Mcdonald's Recto Outlet

Satisfied customers can be the best advocates, which is why customers’ needs should be satisfied every time.

The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants. My belief is that the process of McDonaldization has lead our generations toward a more a much more efficient lifestyle, with much less quality. From my observations and studies of these fast food resturants, several themes have become

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

Customers complaints and feedbacks are very important to any organization it helps the individual organization to improve its product and services.It also helps to introduce something new in market.It could help the organization how to improve customer

Surveys, feedback forms and other data collection techniques are all ways in which a company is able to determine the customer experience and analyse any customer service performance dat. Once any data has been collected it must be analysed in a way that can provide feedback to the company in such a way that action can be taken as a result. For many companies this will be a continuous cycle of improvement

I would like to let all of my employees know that the ultimate goal of our business is customer satisfaction. The negative feedback in today’s world is more serious because of the social media where huge number of people could read the reviews. Back then, it got spread by word of mouth which didn’t have as huge impact as it can be today. The customer rating for Cancun Mexican Grill is three on Yelp.com. The poor customer service could lead customers to become dissatisfied with our restaurant. They may share their experience to others by writing reviews in a social media site or in person. If we provide great customer service, that will encourage them to write good reviews about our restaurant.

They are enhancing the customer’s experience. “Across their markets, they are making is easier for customers to enjoy a great McDonald’s experience. They are introducing drive-thru to the increasingly mobile populations in China and Russia, while in the U.S. and Canada, greater drive-thru efficiency and double drive-thru lanes enable them to serve even more customers quickly” (McDonald's, 2008, 13). In Germany, McDonald’s has a reimaging program that includes adding about 100 McCafes. They are also installing new kitchen operating systems so that they can continue to deliver high food quality. McDonald’s has already renovated about 10,000 restaurants worldwide. They want their restaurants to be an expression of their brand. The company is also delivering greater value to the customer with new menu selections. “By serving a locally relevant balance of new products, premium salads and sandwiches, classic menu favorites and everyday affordable offerings around the world, they create value for customers and satisfy their demand for choice and variety” (McDonald's, 15).

Kendall Jones, a leading Quality Testing and Release Manager in Raleigh fully understands that dealing with customer complaints can be difficult. There are very few people who actually enjoy dealing with upset or irate customers, but it occasionally happens in every industry. Jones says that handling customer complaints effectively is important to the long term health of any business. When a customer feels that their complaint has not been adequately addressed, they are likely to take their business elsewhere. Also, these unhappy customers are going to tell just about everyone they come across about the below par service they received from your company.

These techniques will be taught to your employees because we know that your number one goal as CEO of McDonald’s is to keep your customers happy. Two other ways to keep your customers happy is to ensure the restaurant has a cleanliness environment and to deliver the right order to the customer. When you think of an interview, you know the firm handshake is what will set you apart from any other applicants; it’s the same with how clean your restaurants are kept. The trash and stains on the floor will not look sanitary for a person that wants to order some food and sit down to enjoy it. They shouldn’t have to worry about the smell or appearance of the restaurant while they sit and dine. Customers come to McDonald’s to enjoy a fast meal and they do not want to waste time going back to the counter to complain about a misunderstood order. Sometimes it’s not all about the customers, another efficient way to receive positive customer service is to reward and recognize your employees.

In chapter 1, Jay Baer says, “In business to business scenarios, customer experience will be more important than the price by the year 2020” lots of people, in this generation, are looking for experiences and they crave authenticity and memorable moments that would always be with them. Most businesses use the strategy of hugging their haters, but there are also a few who don’t at all. There are five reasons why businesses and organization don’t answer complaints; there are too many channels, too much feedback, they take complaints too personally, the fear of being scammed and they don’t have a customer service culture. Jay Baer says that a lot companies don’t answer them back because they don’t know where to start and don’t really know what say. There has been situations where they do answer their customers, but they don’t say the appropriate thing, making the problem worse. The fear of being scammed is a big one because most customers might just be complaining to get a free meal or get their money back, but there is a resolution to avoid

McDonald’s emphasizes cleanliness and food safety, in addition to quality and value service (QSC&V), through which it has succeeded in obtaining customer trust. The company also stresses ethical practices, dependability, and truthfulness in dealing with customers (McDonald’s, 2012, p. 1). Moreover, McDonald’s employs a coordinated marketing strategy that involves analyzing customer wants, creating products to satisfy his or her needs, setting the right prices and enhancing awareness of

Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in

McDonalds is a multibillion dollar company that continues to impress the market and those who are in it. McDonalds uses elements of both the Classical approach of managing and the Behavioral approach.

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

Landon (1980) also argues that it is extremely useful to study the complaining process and that companies can benefit greatly from the process of endeavoring to understand the causes, types, motives, and style of consumer complaining. The author explains that the complaint process involves the consumer 's evaluation of dissatisfaction and the choice to make the dissatisfaction known. The interaction between the consumer and the responsible party represents a process of confrontation and negotiation.