Customer Identification And Their Needs

In this report I will be talking about how Boots could use relationship marketing in the concept of the 7 P’s, the ladder of customer loyalty and total product concept.

Here at Travel Weekly one of the representatives at Virgin Atlantic have honoured us by writing an article about 'A day as a representative '

Through sustaining the customer relationships, leaders of the company have realized that “becoming nearer to the consumer” is vital for the progression.

As competition increases, a company will always have its loyal customers if their salespeople build a strong partnering relationship. Today, we live in an information era where things are constantly becoming outdated but a quality relationship with customers will always have the customers coming back for your product, regardless what company enters the market.

Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers

* Building the right relationships with the right customers involves treating customers as assets that need to be managed and maximized

The client is a 62-year-old, Caucasian female with two adult children who lives in another state. The client is currently married but the clients husband wants a divorce. The client currently lives in the home that her and her husband own. The client is a teacher and has a master’s in education. The client is currently on medical leave from work. The client no longer participates in religious activities.

1 In Relationship era, business gets a different method which includes long time relation with their customers and how they buy that products by just knowing about their customer’s desires and needs. They interact with their customers and it takes a lot of time to know about each person personally. The companies who have long term customers, they don’t have to give discounts to make new customers because their regular customers help them by just referring that product or company. The companies get a lot of benefits from their existing customers as the relationships between the customers reduce their overall costs. During this era, business did not confine to one nation only but it grows beyond boundaries.

Liz is an African American single mother who battled with thoughts about marijuana and its effects. She stayed with her mother in the countryside and was a mother of two loving kids. She was troubled by what she perceived as the contrast between her motherly life and her personal life. She alleged that the smoking pot always helped her relax her mind and that she had learned smoking marijuana from one of her high school boyfriends. No one in her family ever realized that she was smoking marijuana until in her later years when it came to the knowledge of her mother. The habit of smoking marijuana seemed to be a hindrance to her career dream of becoming an elementary school teacher because the profession called

Customer profiling is a way to create a portrait of your customers to help you

A method to solve the problems about how to distribute the revenues and workload between WCS and local offices is to turn them into profit centers. The WCS will manage the direct account contacts and coordinate global brands and campaigns. The local offices are then subcontracted for local adaptation and implementation. This separation will also clarify the reporting relationships between the management-oriented WCS and the creativity-focused local offices. To remedy the communication problem, facilitate a thorough knowledge and information exchange and ensure consistency as necessary for global Brand Stewardship, the company's ERP system must be refocused on Customer Relationship Management aspects. The data extracted from Beers' client interviews will prove helpful in identifying these aspects. Company-wide accesses to this CRM system will empower front-line employees to fulfil the quality service promise given to the clients and will furthermore create a sense of network and community in the company. In addition, it will reduce transaction cost and boost efficiency, thus enabling O&M to maximize the profitability of voluminous

• Relationship buyers – large companies with potential of repeat business, had a team of outside and inside sales rep to manage the relationship, having access to online info, about the customers entire purchase history.

Three categories of customer relationships co-exist in the business model: personal assistance, communities, and co-creation. Personal assistance has an important role. LM

Surveys are considered to be important to find out the customers needs and preferences. Every organization tries to improve its processes to satisfy their customers but it is very important to know whether the customers prefer those improved services. Surveys helps in determining how satisfied are they with the current practices and also assists in improving the processes according to customer satisfaction. The time span for completing an online survey is shorter when compared to any other traditional research method. It is not required to wait longer for responses from the respondents as they are almost instant on collecting the data. The online survey is quicker and cheaper than any other research methods like mail surveys, interview methods and etc,. The results of online surveys can be accessed at any time. The recorded responses are more accurate as they are entered directly by the participants. There is a chance of committing errors while entering the responses from other research methods due to human error in performing a repetitive task. It is also quick to analyze the data from online surveys using graphs and charts. As the members and cadets from CTC Aviation were found busy with their work all the time, online surveys were found to be more convenient to the respondents in order to answer the questions on their schedule and pace. The respondents will be willing to share any kind of personal information through online

Approach – A detailed analysis was carried out to consider how the organisation has adopted a customer-oriented approach as their key strategy for improved business. This includes factors like increased loyalty of the customers,