Customer Loyalty Towards E Shopping Websites Essay

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

The e-commerce website is a relatively new initiative, launched only in December 2012. In early 2014, the e-commerce sales made about 9% of sales with the goal to grow “to around 25% in the future” (Singh, 2014). As the website features most of the products presented in the physical stores, e-commerce is expected to turn into a great conversion tool, in general, and in the international market, in particular.

Electronic commerce has become a part of everyday lives. Many retail choices available through the Internet, which can save time, effort, and provide a greater selection. Electronic retailers (e tailers) realize this has become an increasingly competitive environment. These retailers must not only find new customers but also retain the existing customers. As with any retail-company, business research is vital for their existence. E-tailers must understand customer behaviors to serve their customers and help understand the decision process customers go through prior to making a purchase.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

Technology is developing so rapidly that it has started to affect different aspects of the society especially business. Online business was invented in 20th century in the UK and has quickly spread all over the world. With an increasing popularity of the online shopping, more and more retailers start to sell online, which makes the marketplace become more competitive. In order to be successful, it is important for the retailers to understand the most important factors that satisfy the customers when they purchase online. Once the level of the e-satisfaction increases, the purchase intention will increase and online retailers can gain more profit. Among all the factors that will potentially affect online satisfaction, the aim of this essay

E-Commerce has contributed unprecedentedly to India’s economic growth in the recent years. The e-commerce in India is experiencing increased globalization, competition, mounting customer expectation and so on. In the growing business it is a vital role of the retailers to sustain the customers to boost the competitive advantage. The seller has to understand the need and identify the behavior of customers. Rapid growth in online shopping has changed the view of prospective customers in their attitude towards purchasing online. The present study aims to examine the attitude of customers and the factors that influence the customers towards online shopping.

Abstract: Rapid transformation in communication has been witnessed in this century. One of the radical changes is internet. The facility of internet has gained world-wide attention. Everyone is trying to make maximum use of this. Marketers are using internet to do the business all over the world under the guise of online shopping. Online shopping has changed the business scenario for the marketers as well as consumers. Through internet marketers reach has increased to the far flung areas as well as consumers can buy a product from the overseas market at the click of a button. Internet helps the marketers in reducing their marketing costs resulting in reduced product cost implying benefit to the consumers. Consumers now can easily get information about any product features, price, can easily find out the availability of substitute goods and can compare their prices. Though it has many benefits but still the hindrances are there in the mind set of consumers regarding the security, personal touch and warmth while buying from local retailers. This paper focuses on factors like convenience, time saving, website design/ features and security and privacy aspects of online shopping. Consumers’ attitudes towards these four factors influence the consumers overall attitude towards online shopping.

1. INTRODACTION: In the modern world, shopping through the Internet becomes extremely popular between the consumers. The reasons behind becoming so popular are instead of travelling around the world to get a specific goods, now you can get it through online shopping and save time, get different variety of goods, easy to access and to pay through credit cards. The online shopping recently became one of the regular behaviors of the Internet users, especially in Saudi Arabia. The amazing growth of the Internet users, lead to an incredibly increase of the online shops. In the united state, 79%of the Internet consumers shops online. Also, The highest percentage of consumers using the online shops is in Korea. Almost 99% of Korean Internet population

This chapter discuss the literature related with consumer perception influence online shopping intention. discuss on the study that are done by previous research of other research that related to the study. This study combines consumers perception that other researchers have done that will influence the online shopping intention.

With the evolution of modern technologies, consumers around the world are adopting those which are more favorable and easier to them. With the advent of internet around the globe there have been many trends which have been set in real world. From little daily routines to high class business routines, internet has its prominent role. Some of them are really productive and favorable and some of them are de-productive and does not play any good for the world. One of the influential changes which have been prominently observed from recent years is the drastic growth of online shopping trends. The word of concern is that online stores are getting main stream over the stores present in shopping malls.

enquiries swiftly and effectively as the customer is always right so being able to deal with

Almost all merchants are already or trying to have their own website to sell their products or services. However, many stores have not clear how they institute the amount of their sales through the online cubes. In my research paper, I focus on to what extend the online platform compete with the retail shopping. There are theoretical research model and practical cases to identify the determine factores of cumers behaviors. Then analyzing how can the side of sell compete the physical stores, and how to occupied the market shares in a short time. Therefore, I will from the possible factors, perceived risk, consumer resources, service quality, subjective norms, product variety, convenience and website factors are the main possible factors, to figure out to what degree they affect consumers’ adoption of online shopping.

These generations of hi-tech customers are more demanding and more tech savvy. They have better access to information and technology. They are accessing the information from various devices including smart phones, tablets, and other medium of social media and retail kiosk. There are fair chances of buying habits of customers influenced by friend’s recommendations, promotions offers n mail or text messages or searching through internet. The freedom of buying the product at owns ease and comfort is enticing them as they can do it in any hour of the day whether day or night. They might prefer to see and touch the product at store but prefer to buy it online.

The quality of the internet on the purchase process has been found to affect customers’ purchase decisions, satisfaction, and loyalty in online retailing (Zeithaml et al., 2002; Wolfinbarger and Gilly, 2009). Hence, to be competitive in the market place, internet is the paramount and as the new ways for the customer to interact directly with a firm. Besides that, the internet is responsive and convenient for customers in the online purchase process. Through internet, the firms being able respond to the unique needs and wants of individual customers by providing the “right content in the right format to the right person at the right time.” Retailers can facilitate a convenient and responsive online purchase process, serve their customers better, improve customer satisfaction and increase retention.