Customer Management Strategies

3433 Words14 Pages
Running Head: Customer Customer Table of Contents 1. Introduction…….………………………………………………….3 2. Main Body…………………………………………………………4 2.1 Background……………………………………………………….5 2.1.1 Factors affecting business improvement……………………..…5 2.1.2 Market analysis…………………………………………………..6 2.2 Competitor analysis……………………………………………….6 2.3 Current theories and practices………………………………………7 3. Case Studies………………………………………………………….12 3.1 Case Study 1………………………………………………………..12 3.2 Case Study 2………………………………………………………..13 4. Recommendations……………………………………………………14 5. Conclusion……………………………………………………………15 6. References…………………………………………………………….16 "Which decisions are the most effective used by a company to attract customers?" 1.Introduction: Increasing the profitability and market share is the basic motive of every company except non-profitable organizations. In order to increase its revenues, the companies adopt different strategies that can attract more and more customers to get the product or service they are providing. Every company that is having fine business revenue is looking for ways to increase further. For this purpose, the decision-makers are implementing such strategies that can attract new customers and retain the existing ones (Johnson, pg. 45,2010). Before setting strategies, a company must observe the available opportunities in the market and the expected competitors' response in return. As every company is different from one another, therefore they need different strategic planning for
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