Customer Marketing Essay

Often meeting with potential customers is often the most effective way to promote the business. Networking can also generate sales.

4.1.3 How can an E-Business strategy help The Broadway Café attract customers and increase sales?

The key here is to be creative. With a dedicated person to sell office products in downtown Los Angeles, it would seem likely that a dedicated delivery truck and driver will also be needed. So it may be advantageous to provide some flexibility and offer a time other than 6:30 am. This option may be more suited to the buyer’s needs if the bank doesn’t open until 9:00 in the morning. On the other hand, it may not be the time that is the problem, but the physical location where the supplies are being delivered. If we could meet your delivery requirements, would you consider allowing Mid-Town Office Products an opportunity to supply your next order at a time that would be more convenient for you? At this point, my experience has taught me that you stay completely silent until the prospective customer provides you with an answer. If you continue to speak after you asked the question, you may just talk yourself out of a sale when the buyer was willing to provide his response as a simple yes (Johnston & Marshall,

Numerous of announcements these days make the buyers feel like they have an amorous relationship with a products, and that the imaginary promise of advertising will always leaves them hungry for more. They can never be contented, because the purchase they love cannot love them back.

Customers need to be "wowed" and for that to happen you should surpass their desires. Be that as it may, to express the self-evident, that is not generally simple to do. Robert Stephens, the originator of Geek Squad, now an a portion of Best Buy, has stated, "Publicizing is the expense you pay for being unremarkable." Mr. Stephens had a little publicizing spending when

We need to provide excellent customer satisfaction to ensure that the customer is happy and that we can get recommendations from the work we have done. We want to continue to build up our reliable customer base from which we know approximately 60% is purely from recommendations so customer satisfaction is crucial to move forward the business.

Potential customers can find your business easily and organically just by searching keywords on Google or YouTube.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Normally, our suppliers have the most common items in stock, but special orders can cause progress to slow, so we order in advance regularly to avoid the possibility.

This technique influences customers to buy the products as they are usually by the tills and are sometimes on special offer.

Sometimes it’s not so important that your product fits the exact needs of the segment you target; rather, it’s vital that customers perceive that you do, even if it’s not true. In order to achieve this, the proper amount of advertising and sending the appropriate message are both vital.

Ensuring a product is available when the customer wants it adheres to time utility. This is one where Apple has had trouble with. Apple was forced to push back the release date of the iPhone 5, resulting in a lot of negative comments from the consumers who pre-ordered it. The reason behind it was that the demand for the iPhone 5 was bigger than their stock. You need to make sure that you can provide your good when the consumer wants it and counts on it.

It is now, not only commonplace to have a website detailing the operations of your company, but expected. ?The reality is consumer ? likely even you ? turn to the internet to discover what to do, where to go, who to buy things from and more. Keeping this in mind, shopping online isn?t the only reason people go online. Instead, being online leverages multiple avenues for small businesses to gain visibility among consumers.? (Leinbach-Reyhle, 2015). For a small business trying to compete with other small and larger businesses, visibility is key.

It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do

Reminder purchases – those purchases are made as a result of the consumer seeing a product, which acts as a reminder that she/he needs (Quester et al 2006) For example while in the supermarket the consumer finds out the oil she/he usually purchased is on sale and decides to buy two bottles.