Customer Orientation, Using Examples Of Real World Companies Essay

The 'Customer orientation' is almost common orientation used in modern marketing. It includes a firm primarily basing its marketing plans throughout the marketing concept, and thus supplying products to satisfy new consumer taste. Also it’s the mostly used by organizations

| Societal marketing orientation is the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve individuals’ and society’s long-term best interests.

This essay will start to explore and define the meaning of customer orientation in depth. The marketing concept and the marketing mix will help discover after what it means to be a customer focused firm. This will occur through the scrutiny of the term in respect to product, price, place and promotion.

* Marketing orientation – Ensuring that you are marketing your design toward the correct audience. This could mean taking into consideration your audience when designing and making sure the design is appropriate.

In "Orientation" throughout the speaker's spiel, there is a level of detachment, which is a result of how much time the speaker has spent with the company. The way the speaker

Marketing is the process of selling of goods and services to the real customers. We conduct an assignment based on marketing orientation of Boots. The assignment consists of four parts. The first part discusses the basic concept and the method of marketing orientation of Boots. Then second part represents the various treatments of segmentation, positioning and targeting. The third part consists of the marketing mix and its basic components. And the last part discusses about the application of the elements of marketing mix in different situations.

What is the most important way the small business you have chosen meets customer needs?

A business with a marketing orientation is essentially led by the needs of its customers.

The company orientation was initially toward the Product Concept, where it was thought that a good product, with attractive features and correct market placement would attract buyers. Since a better understanding of marketing concepts has been gained through this subject the company will be shifting to the Holistic Marketing Concept as it looks to build brand equity.

The main goal of Customer relationship management is to create a strong bond between customers and the company. The strong bond can be build by focusing on the two main objectives of CRM. Providing the organization and all of the employees that treat customers with a single and complete view of every customer at every touch point and across all channels and providing the customer a single and complete view of the company and its extended channels (O’Brien, A & Marakas, G. 2004).

The aim of Orientation is to build up confidence in employee, morale and trust of the employee in the new organization, so that he/she becomes a productive and an efficient employee of the organization and contributes to the organizational success.

There has been a dramatic shift in consumer behavior. Consumer needs and wants are not always easily understood, explained, or recognized. According to the text, marketing managers has a difficult but vital job of being able to explain consumers’ behavior to give marketers as clear an understanding of their customers as possible (Grewal, Levy, 2014, p. 174). Once explained, they are able to develop a market strategy to meet the needs and wants of consumers and implementing the strategy to sustain a successful and profitable organization. Along with a shift in consumer behavior, there has been a shift in marketing strategies. Some organizations are using the traditional marketing strategy and some are using the new customer-based model. This paper, by referencing an article called “Rethinking Marketing” will explain whether the new model is necessary to improve business today. This will be done by addressing the similarities proposed and the differences between the approach of that model and strategic marketing management presented in the AMA definition and text. Would this model be an improvement over the way my organization functions? The answer will be given.

Marketing is not a creation of the creation of the blind, but on the basis of full investigation needs to target consumers based on the creation of psychology is to create and use of effective marketing strategies to start a potential combination. Greater profit margins of market segments, and create customer-oriented marketing concept that does not necessarily lead to customer satisfaction and loyalty, such as novelty in the novelty under the control of consumer psychology. Customer-oriented enterprises may lose industry insight, so that enterprises can take the lead in the future. Otherwise, the enterprise may loss the insight of market, because customers are often short-sighted

Keeping above points in context, Guo et al attempts to determine if there is there is an immediate or lagged effect on profitability. Following hypothesis are formulated:

Approach – A detailed analysis was carried out to consider how the organisation has adopted a customer-oriented approach as their key strategy for improved business. This includes factors like increased loyalty of the customers,