Customer Relationship Management (CRM)

845 WordsFeb 25, 20183 Pages
RM stands for Customer Relationship Management. It is an approach used to learn more about customers' needs and manners in order to develop stronger relationships with them. Good customer relationships are at the core of business achievement. There are many technological mechanisms to CRM, but thinking about CRM in mainly technological terms is a mistake. The more useful way to think about CRM is as a calculated process that will help you better understand your customers’ needs and how you can meet those needs and increase your bottom line at the same time. This strategy depends on gathering lots of pieces of information about customers and market trends so you can sell and market your products and services more effectively. Maintaining customers’ happiness while keeping service costs down: That’s the definitive goal of every customer service executive. CRM applications help you provide faster, more approachable, and less pricey service across every channel—from the call center to the social Web. Today, many of discussions and questions about your company and products are appearing on social networks. After all, most customers may turn first to Google, Twitter, or other Internet sources to look for answers. Some CRM applications help your agents can automatically find and join those discussions, so your customers get answers quickly and customer satisfaction gets a helping hand. Primary Components of CRM Every business has different CRM needs. When considering CRM for a
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