Customer Relationship Management ( Crm )

An executive dashboard enables your company to make sense of an immense amount of data and make fact based real time decisions. The data allows decision makers to get a big picture understanding of the company by comparing metrics and determining where enhancements are needed. The dashboard enables you to combine

It also turns out that the higher you go up the chain of command, the more analytical skills go down, and the context required to make sense of the numbers on the dashboard is also dramatically reduced. Every dashboard in the world should include as few tables and charts as possible. It should include insights written in English (or your native language) by the analyst,

Adding context adds value to the overall dashboard. Benchmarks can be used for setting up internal / external goals, moreover, previous performance will provide context to the dashboard. The ultimate goal is not just to inform the performance of a metric but also provide the ways to improve. Secondly, segmentation is a tactic which is easily comprehensible and distinguishes the good performance to poor ones.

Executives are responsible for planning the long term strategic vision for the organization. An executive needs to know if the organization is moving toward or away from their vision and goals for the organization. A dashboard designed for an executive should provide a quick visualization of the progress toward the organization’s big picture future goals.

The executive dashboard is a snapshot view to the strength of key business strategies and is presented in a way that might trigger a response. In order for an executive dashboard to be effective, there are characteristics and best practices that should be considered. First, dashboard designs should begin with a specific audience in mind as well as contain meaningful information. For example, some executives specialize in operations that would benefit from metrics related to hardware and software functionality; while other executives focus on financial strategies that deal with cost, revenue and sales (Ravikumar, 2016). Additionally, the data being aggregated and presented should be updated as quickly as possible, in order to prevent any lag in mission critical actions (Kaushik, 2007). Ultimately, an effective dashboard should provide information that connects to executive management in a way that moves them to action. This is the basis behind the “Trinity Mindset” model; which can help refine information into meaningful intelligence (Kaushik, 2007, p.

Set a time frame to review the dashboard based upon your requirement. Automate the dashboard to send daily, weekly or monthly updated reports and also compare these updated reports

Visibility : An executive dashboard gives you great visibility and insight. You know exactly what’s going on in all aspects of your business. This allows you to better manage it.

One of the first reports used is the Company Dashboard Report. This is a visual report displaying key performance indicators, current status of metrics, and can be tailored for a department’s metrics or the overall company metrics. The dashboard provides data for a specific measure of time (Rouse, 2016) versus a Scorecard, which provides it for a period of time. It is an important tool for any business looking for departmental information. The information from this report comes from within the company and provides a snapshot of where the company stands. The PharmaSim dashboard shows a snapshot of the overview of the company that includes revenue, gross margin, net income, and stock price. It also has a bar chart based on the department’s metrics. In this case, Allround’s performance is shown (Performance Summary Period 1, 2016). The last portion of the dashboard includes customer comments from social media. This allows for the department to see customer feedback on a real-time basis and make decisions to improve brand performance.

The executive dashboard focuses on the key performance indicators of the business and target audience is the top management of the company. At a glance, it should provide the business performance information to the management board of the company. The main difference between executive dashboard and other dashboards lies in the simplicity in the presentation and organization of the data. It should be very easy to read, flexible and be insightful to the management to take decision.

However, dashboards can often be created ineffectively for a number of reasons. There are no hard and fast rules when it comes to creating the dashboard as the metrics to track vary by industry, company, and even division within companies. Kaushik in his first book on analytics provides a number of guidelines to follow in order to create a dashboard that is effective and easily understood. (Kaushik 2010.)

Executive dashboard is a powerful, customizable, efficient useful, web-based Executive information system that provides a consolidated insight of a firm or organization’s actions and performances.

We are creating data in enormous quantities primarily because of improvements in data capture technologies. But much of this data are underused or never being used. A detailed analysis of this underused data is often impractical due to time, personnel, and other resource constraints. Data visualization techniques offer a good means of taking an immediate look at this data for exploring the underlying relationships then analyzing relationships and finally understanding the knowledge embedded in the data. While there is an increased interest in Business and Data Analytics and related areas, it appears that efforts to evaluate their contributions are lacking. The need for developing an unified framework for evaluating the data visualizations is of paramount importance. A special issues just devoted to this topic of evaluating visualizations exploring its complexities (Bertini, E., Lam, H., & Perer A., 2011) highlights its importance further.

Executive Dashboard allows an organization to more effectively and efficiently execute on strategy, improve business processes and manage key company metrics proactively. It pulls

Executive Dashboards work by connecting, via APIs or “application programming interfaces,” with the business frameworks you currently use. These frameworks including, among others, your customer relationship management (CRM) system, your accounting software, your website analytics program, your email systems, etc.

• Improve sales and marketing by consolidating customer, channel and product data for a single view of revenues and market share.