Customer Relationship Management (Crm) Is A Method That

1020 WordsApr 13, 20175 Pages
Customer Relationship Management (CRM) is a method that provides an interconnection between a company and its customers for a substantial growth in the business, especially in terms of interactions between the two. It comprises usage of a set of methodologies focusing on customer driving. It was duly noted that despite the economic challenges that many companies have faced over the past few years, mainly the global economic downfall in 2008, which critically affected developed economies in USA and Europe; as well as the current problems affecting European firms following the Eurozone sovereign debt crisis — expenditure on Customer Relationship Management products has continued to observe significant growth during the past five years,…show more content…
What is SAP CRM? SAP CRM stands for SAP Customer related module. It is a tool provided by SAP to support customer related process end to end, basically to manage and maintain relationship with customers by firm. In today 's highly competitive business environment, the focus of top companies is increasing on its most valuable assets – customers. Thus, the companies require a suitable software solution to cater to its customers which is user-friendly, easily customizable, fully integrated, and can be implemented flexibly. CRM was a perfect tool for the firms to know their customers and maximize profit and expand revenue. Along with SAP ERP, SAP SCM and SAP BI components, SAP CRM has also incorporated CRM components. SAP CRM has a central CRM system with access through various channels and establishing a connection with other systems. CRM Key functions are supported by SAP CRM sub modules that are mentioned below: • SAP CRM Sales • SAM CRM Marketing • SAP CRM Analytics • SAP CRM Service • SAP CRM Interaction Center IC • SAP Hybris SAP CRM Workflow: A client may raise an issue with the vendor by means of any medium like Fax, email, phone and so forth. On the off chance that the resolution cannot be provided immediately by the front - end customer representatives, a ticket is raised in SAP CRM. This ticket is tended
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