Customer Relationship Management ( Crm ) Practices

805 WordsFeb 20, 20164 Pages
In finding & analysis part, I tried to discuss Customer Relationship Management (CRM) practices in Janata Bank Limited (JBL).Information added to this research paper largely based on selected Questionnaire and annual report of Janata Bank 2014. Every branch of Janata Bank boldly stands by the objective of Janata Bank to accomplish it. The objective of JBL is to become the largest commercial bank in Bangladesh by playing significant roles in the banking sector as well as, in the National economy. According to annual report of Janata Bank 2014, 7.60 percent of total deposit and 6.05 percent of total loans and advances of the country’s banking sector. Strategic Priority 1. Steering in customer-friendly culture through state-of-the-art facilities and services to be provided by highly-skilled service personnel. 2. Strengthening internal controls through clearly laid down policies, procedures and processes. 3. Integrate principles of sustainability into business strategy. 4. Pursue asset growth with quality assets. 5. Undertake strong initiatives to recover classified and written off loans. 6. Optimize funding mix to reduce cost of fund. 7. Integrate green banking into banking activities. Elephant road branch of Janata Bank maintains code of conduct to deal with customer in accordance with the ethical principles the code of conduct of JBL employees shall:  Act with honesty, capability and self-respect;  Loyal to the bank and bank’s interest;  Maintain professionalism and
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