Customer Relationship Management at Tesco

Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

In this assignment I am going to produce report which identifying the expectation of client for my chosen organisation which Tesco and I will link the expectation of client to the organisation and the method they use to provide the Services and meeting the needs and expectation of the customers.

Today's world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

1. Describe the context (why it was done, the general interest and what the researchers wanted to find out) of the research and research question (what is the hypothesis). /10

Data collection methods- the researcher needs to pick how the information for this subject can be collected (observation, questionnaires, interviews) and so forth. Analysis and presentation of findings- the researcher needs to use reports and other information gathering it into one to present the hypothesis. Conclusion- what does the studies say about this topic, this is based on all the information that was gathered together to get the correct conclusion.

2. select a quantitative research study. Identify and describe the method(s) used to describe the data in this study. Was the appropriate method(s) identified, in your opinion? Could other methods have been used to describe the data in this study?  Be sure to properly site the study you chose within your post.

5) Select the study that is most appropriate and EXPLAIN WHY it is most appropriate for the study.

C) What type of sampling method (name the method and define it) would you use to collect data to answer your question, and why?

Evaluate the findings from the market research you have undertaken. You will need to explain the strengths and weaknesses of the methods you have chosen and how they could be improved. Comparisons with the evaluation made for D1 should be included.

* What is the big picture for the problem you are working with? b. State the research Question

Choose a study design that you feel would work to answer your research question and answer the following below:

(Describe the basic research design. Write a testable hypothesis for each objective or purpose. 10%)

The research process is a systematic approach that is carried out with a particular aim or purpose. However, in order to come up to a conclusion based on the objective of the research, the researchers collect a multitude of information that can be analyzed. This is a normal course of action that is applied to all research and evaluation projects, despite of the fact that research method involves a scientific method of inquiry or an evaluation based research or action research.

In conclusion, there are many different data collection methods that are used for research. Many arguments in

1. c. Briefly describe how the future research study might be conducted (Who would participate, what would be measured, and so on.)