Customer Relationships And Services : Business Operations And Development Essay

3713 WordsAug 7, 201515 Pages
ASSIGNMENT 7455-V5 April 11 2015 DEVELOP AND STRENTHEN CUSTOMER RELATIONSHIPS AND SERVICES BUSINESS OPERATIONS AND DEVELOPMENT Task 1 Question 1.1 “ The secret of successful retailing is to give your customers what they want. And really, if you think about it from your point of view as a customer, you want everything: a wide assortment of good-qualitymerchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience.”- Sam Walton (1918-1992) (Wal-mart service strategies) a) Consumer requirements are the key factor in any service industry. It is important to know what they want and how far they received it.One step to check this is through consultation with them. There are many other reasons to consult with the end users and customers to identify the real needs, potential barriers they may face, specific individual needs, also to identify who is not using the products and services and why and contacting disabled users and potential users to bring them into the process. It is important to identify the real service users in your local area. At the same time it’s important to make sure that the consultations are accessible to all. (Effective consultation(2013 May news letter), 2013) Some other ways to do this are, 1. Feedback forms at service counters 2. Train staff members to get verbal feedback and suggestions from customers 3. Having a customer service
Open Document