Customer Satisfaction In Nokia And Nokia

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MARKETING:

According to “Philip kotler”, the marketing term is defined as ‘analyzing, planning, organizing and
Controlling of customer’s product to reach at ultimate target to achieve profit from it’.

In simple words, marketing is ‘managing profitable customer relationship’.

CUSTOMER SATISFACTION : Customer satisfaction is defined as “the number of customers or percentagre of tootal customers whose reported experience with the firm, its products or its ratings exceeds specified satisfaction goals. .
Consumer Perference: Consumer perference is a general term applied to all facets of marketing products and services. This nis not to be confused with the more specific term brand preference, which relates to consumer preferring pone brand over competing brands. If one brand is unavailable, consumers will likely choose another brand to fulfill their needs.

DEFINITION OF CUSTOMER : A customer is the receipient of a
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This is not to be confused with the more-specific term brand preference, which relates to consumers preferring one brand over competing brands. If one brand is unavailable, consumers will likely choose another brand to fulfill their needs. Consumers prefer the mobile phones of Nokia and Samsung mainly due to its brand image. Nokia was considered to be the leader in the market of mobiles. It was first invented in Finland due to demand conditions of the country. Then it became the pioneer of the mobile market and so there was consumer preference towards Nokia. But it came down in the market due to lack of innovation. And the position of the market leader is taken by Samsung. The reason for it is also innovation. Samsung innovates its products periodically and the product has a high consumer preference over its mobile. And now Samsung has a better brand value when compared to
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