Customer Satisfaction - Mobile Phones

Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

Without customer there is no market. As the customers are regarded as the superiors in today’s market, their satisfaction level and their preferences should be keenly studied

Today's world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

The first chapter gives introduction of CUSTOMER SATISFACTION AND TELCOM INDUSTRY’S Theoretical background of the

Khristianto, Kertahadi and Suyadi (2012) emphasized that customer satisfaction can be achieved if the final deliverable especially experience meets or surpasses customer’s expectations. In this context, customer satisfaction is regarded as a result of comparison between the consumption expectation and experience.

One of the business problems that has been identified by Comcast is providing a great customer experience. In the past Comcast struggled with customer experience due to the lack of customer satisfaction. Over the years the customer experience did improve but there were some road blocks still preventing Comcast from moving forward. In order to provide a great customer experience Comcast had to modify their strategic plan to improve customer satisfaction. In order to provide a great customer experience Comcast had to find the root cause of why customer satisfaction was still not at its targeted goal. After making many observations at their call-center locations it was discovered that job satisfaction was impacting customer satisfaction.

The observation companies in this paper would be Verizon Wireless and Time Warner Cable. Both of the companies are in the similar industry, both of them are telecommunication providers. I am currently a customer of Verizon Wireless and Time Warner Cable for four and three years respectively. The customer service is a critical part of any business operation that involves customer as they need to keep customer’s satisfaction to ensure that they are able to make revenue. The observation of customer service in this paper is based on the experience with dealing both of the company’s customer service over the phone, and over the social media. The customer service through the social media is popular in the past few years. The paper will discuss

The objective of the study was to determine what impact have competitive strategies of Nexttel in customer’s satisfaction.The research design was a case study. The data collection procedure was a structured questionnaire with Likert scale format.Regression analysis was used

Excellence in customer service is the objective of all organisations wishing to be successful. However, there is often a gap between customer expectations and management perceptions of customer expectations. Organisations often fail to get close to their customers and correctly read their expectations.

As the study states "measuring customer satisfaction in a systematic way was a first step in managing customers" (p. 8), and other experts agree with that belief. One recent study determined

Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in

The purpose of this report is to analyze whether and how Motorola Mobility’s current structure, culture, and core competencies could be improved, with focus on the organization 's current competitive advantage and the sustainability of that advantage. The strategic mission of Motorola Mobility (referenced hereby as Motorola) is to add value to the organization. One of Motorola 's main issues as a company is customer satisfaction. A proposed strategy includes improving employee satisfaction. Employees are currently unsatisfied with their work environment and don’t quite understand the company culture, this reflects greatly on customer satisfaction. By improving both employee satisfaction and customer satisfaction Motorola is more likely to have a good competitive advantage and will likely succeed as an organization. The benefits greatly outweigh the costs of focusing on customer satisfaction, as customers are more likely to stay with Motorola and recommend Motorola to other people in their lives. Also if the employees are happy and proud to be working for a company they will more likely

The sampling methodology used for this project utilized face-to-face interviewing of the individuals involved first-hand in the increase or decrease of customer service satisfaction. This method was very

In the past decades, there was a controversial issue about the relationship between customer loyalty and satisfaction. Actually, it is still a heated debate nowadays. Some people said that customer satisfaction bring customer loyalty, while some people believed that customer loyalty affect customer satisfaction. Interestingly, very few executives and managers understand the critical difference. The purpose of this paper is to find the relationship between customer loyalty and satisfaction and how should companies do to build loyalty. According to some previous researches, we found that customer satisfaction is just one of the factors of affect customer loyalty.

Service quality represents a fundamental aspect of delivery, which strongly influences consumer satisfaction and, as a result, loyalty. In today’s global market a customer’s service expectation has to be met and exceeded eventually in order to retain customers as well as achieve success. Perceived quality of a product or a service is becoming one of the major competitive factors in the business world and has led to the innovation of the ‘Quality Era’ (Peeler, 1996). In simple words, the comparison of customer expectations with service performance is service quality. On the other hand, customer satisfaction is defined as a pleasurable fulfilment response toward a good, service, benefit, or reward (Oliver, 1997). Both of these