Customer Satisfaction Questionnaire (Mba Program)

The electronic banking has various advantages than the traditional banking system which is simple and convenient for the users. The advantages are-

Tangibility refers to the physical aspects of the services such as the cleanliness of the service area, personnel appearance, tools and equipment used the atmosphere and décor appearance if it is appealing, information on product and packages are provided for the provision of services. It is more concentrated on the visual aspects of the banks. It has been observed that customers prefer tangible dimension of service quality in United Arab Emirates banking industry (Jabnoun and Al-Tamimi, 2003).

Convenience way of operating banking transactions: Online banking is a highly profitable channel for financial institutions. It provides customers convenience and elasticity and can be provided at a lower cost than traditional branch banking (Williamson, 2006). The convenience of online banking is helping people gain greater control of their finances and contributing to changing patterns in cash withdrawal and day to day money management. (Beer, 2006)

Banks that offer financial products and services through the Internet must be able to meet their customers’ expectations. Banks must also ensure they have the right product mix and capacity to deliver accurate, timely, and reliable services to develop a high level of confidence in the customers. Customers who do business over the Internet are likely to have little tolerance for errors or omissions from financial institutions that do not have sophisticated internal controls to manage their Internet banking business. Likewise, customers will expect continuous availability of the product and Web pages that are easy to navigate.

To provide effective and efficient full-fledged banking service focused on development, business growth and profitability to meet the expectation of all stakeholders.

With the advance technology, banking has become a 24 hours a day and seven days a week ability. Not too long ago banks were only open from 9:00am to 3:00pm, workers and businesses rushing to get to the bank before they close. Paychecks were handed out personally not direct deposit, cashing or depositing a paycheck entailed a trip to the bank. Now most companies have direct deposit and the printed paycheck is becoming a thing of the past, this is only one example of how technology in banking has changed in society. The electronic banking (e-banking) can be described as the automated method of new and traditional banking services which reduce cost, and simplify front and backend process satisfying customers.

The use, acceptance, adoption and application of internet technology to businesses to boast their performances are not something new. Saffu et al., (2008), states that there has been a significant increase in the use and application of e-commerce in businesses in the past decade. E-commerce has benefits such as reduction in costs, increased business opportunities, reduced lead time and providing more personalized service to the customers (Turban et al., 2008). Internet banking or e-banking is one of the many tools of e-commerce adopted by the banking industry. Tools of information technology such as internet banking have significantly improved the quality of services offered by the banking

Therefore, measuring this service quality will lead to the customer satisfaction through measuring quality dimension to evaluate the services and to measure the gap between customer perceptions and expectations, any bank that fails to surpass customer expectations and meet customer satisfaction will not be able to compete with other banks. It is the most difficult challenge for a bank that its customers transfer their accounts to rival banks because of better services. Five dimensions of SERVQUAL have been developed for the service sectors: assurance, empathy, reliability, responsiveness and tangibility (Van Iwaarden et al.,

The combined multi-attribute and Kano model provide some guidance regarding how service is perceived by bank customers in the mass affluent segment. There exists a substantial heterogeneity in customer perceptions of the service quality items (Strandberg et al., 2012). An alternative model presented by Gronroos (1990) emphasizes the functional (how), technical (what), and servicescape (where) dimensions. Gronroos (1990) includes the servicescape attributes in the functional dimension, while others (Bitner, 1992; Rust and Oliver, 1994) see the servicescape as a discrete dimension. According to Kang (2006), recent studies have attempted to include more items in models of perceived service quality, particularly items related to Gronroos’ dimensions (Strandberg et al., 2012). According to Kano et al. (1984) quality attributes can be divided into four distinct categories: taken-for-granteds, which produce dissatisfaction if they are performed unsatisfactory but will not result in increased satisfaction if they are performed above that level; proportionals, which produce more satisfaction the superior the performance and more dissatisfaction the poorer the performance; delighters, which creates satisfaction if they are performed but not necessarily in dissatisfaction if they are not performed; & neutrals, which are traits to which the customer is indifferent (Strandberg et al., 2012).

The outcomes of this report shows all service quality dimensions are positively correlated with customer satisfaction and loyalty indicating quality banking service as a necessity for establishing and having a satisfied and loyal customers. As to the correlation result, assurance and responsiveness are the leading factors of

But the study conducted by (Chiemeke et al, 2000) on the adoption of e- banking in Nigeria identified the major inhibiting factors to e- banking in Nigeria such as insecurity, inadequate operational facilities including telecommunications facilities and electricity supply. The inhibiting factors encountered in Nigeria is not different from Malawian experience because the efficiency and effectiveness of e – banking service delivery largely depends on the other stakeholders roles such availability of network which is being provided by Malawi Telecommunication Limited (MTL) and Electricity supply Commission of Malawi (ESCOM) for the supply of

Particular attention should be given to the cost of poor quality and to customers' views about the relative importance of the attributes of service.

Bank procedures and protocols (methods) have been refined using customer feedback and input as well as qualified personnel improvement suggestions. The bank has personal bankers who assist clients with financial advice, a foreign exchange department that has dealers who facilitate the best rates on forex, as well as actively market telegraphic transfers and demand drafts among other services.The bank also has an exemplary customer service system where the “customer is king”. Implementation and functionality of these as well as other procedures and protocols has resulted in the increase in customer satisfaction with related issues such as queue management (shorter queues), dedicated relationship officers e.t.c. increasing revenue

distance but they are only one click away. if the clients are not happy with the

People who are using the services of other banks are generally attracted with the highly efficient staff and services like InstaAlert etc. Majority of the people prefer to open their accounts in SBI Bank because of their wide network and tie up with other bank’s branches and companies. Though it is in the mind of the people that public sector banks don’t give the best service but my project result is totally opposite to this. The survey shows that 88% customers are fully satisfied with the bank’s performance and their dealings. But the other side that come into light while this study is that some customers are also not satisfied with the dealings of the bank because of some reasons and Bank has to take corrective measures.