Customer Satisfaction Towards E-Banking Services: a Case Study on Ific Bank Ltd.

The electronic banking has various advantages than the traditional banking system which is simple and convenient for the users. The advantages are-

The aim of this project is to make a concrete emphasis on the internet banking services of Erste Bank, Hungary. Taking into consideration its customer services, which will assist me in answering the thesis question. The e-banking of Erste Bank will be analyzed using SWOT, the SWOT analyses will give us the summary of the strengths, weaknesses, opportunities, and threats in the

Time factor: Liu and Arnett in their study identified time factor as one of the prime factor that in E-banking service quality feature for the customers. Saving time is an importance factor which influences the customers prefers to use e-banking. (Beer, 2006). Banks can make the information of products and services available on their site, which is, an advantageous proposition. Prospective customer can gather all the information from the website and thus if he comes to the branch with queries it will be very specific and will take less time of

Internet banking has many benefits for consumers and these advantages also can explain why it is growing in popularity.

Internet banking renders location and time irrelevant, and empowers customers with greater control of their accounts. Banks achieve cost and efficiency gains in a large number of operational areas. This paper addresses the aspects of reliability and accessibility from a banking enterprise point of view and puts forth present day solutions to problems involving these issues. An Indian perspective of Internet banking is also looked at in order to gaining a better perspective regarding the situation.

Aijaz ,Shaikh & Karjaluoto (2014) carried out a literature review on mobile banking adoption. In their research report journal they acknowledged that e-commerce continues to play a significant role in the international business environment. They further stated that technologies and applications now focus more on mobile commerce, mobile computing among others. Consequently, mobile banking has been considered an instrumental channel of distribution and therefore research focus on its adoption. By the year 2017 there is a prediction that over 1 Billion people will be using mobile banking globally which is a representation of 15% of the overall number of mobile users. Statistics also indicate that around half of the overall number of mobile subscribers is unbanked. This therefore indicates growth opportunities for the banks and a current slow trend in adoption of the mobile banking application.

This research will modifies and integrates the motivation model, self-determination theory (SDT) (Deci and Ryan, 1985) and technology acceptance model (TAM) (Davis, 1989). This research will find the impact of extrinsic and intrinsic motivational factors on trust. The report will determine whether the extrinsic motivational factors and/or intrinsic motivational factors increase or decrease trust to adopt internet banking. People who are living in low income and developing countries such as Pakistan, Bangladesh and India have to deal with many problems such as poverty, corruption and weak legal structure, all of these problems will lead to distrust in their lives. Similarly, the technology that deals with finance and money is going to be difficult to adopt by people who lives in low income countries due to lack of trust. Trust on internet banking system and security has to be developed in order for the people to adopt internet banking systems. Trust can be developed if the financial institutions works on extrinsic and intrinsic motivational factors which will ultimately helps the banking industry to gain trust of older customers of using and experiencing benefits of internet banking.

The use, acceptance, adoption and application of internet technology to businesses to boast their performances are not something new. Saffu et al., (2008), states that there has been a significant increase in the use and application of e-commerce in businesses in the past decade. E-commerce has benefits such as reduction in costs, increased business opportunities, reduced lead time and providing more personalized service to the customers (Turban et al., 2008). Internet banking or e-banking is one of the many tools of e-commerce adopted by the banking industry. Tools of information technology such as internet banking have significantly improved the quality of services offered by the banking

Online banking facilities so that the applicant can do all their transactions from the comfort of their home.

Retail segment of banking has brought products and services closer to customers at school campuses, hospitals, shopping malls, and petrol stations. Service payment of utilities, payment of mobile phone unit transfers, payment of insurance fees and money transfers have characterised retail service delivery in the industry. Other electronic transactions such as e-cards, e-statements, credit cards, debit cards and visa cards have been widely introduced into commercial banking service delivery.

In view of the deductions from the findings in chapter 4, it can be seen that even though most customer are aware of the e-banking channels they do not have confidence in the channels. Based on our theoretical framework from SERVQUAL model five dimensions analysis covered E- service quality dimensions such as tangibility, reliability, empathy, customization, security and responsiveness, the questionnaire covered the four online service quality dimensions can be used to measure service delivery in e-banking. Under tangibles, the respondents said the enlightenment campaign has been carried out by the bank. Most of the respondents do not feel the e-banking channels are reliable. For responsiveness, the respondents do not feel the bank responds promptly to their request/ queries and they also do not believe that the bank empathizes with them. The bank thus needs to focus on improving on services on its e-channels so as to enable customers build confidence on the e channel

The figure 4-2 above shows the day to day banking methods that are preferred by customers of all ages. The diagram portrays that the most convenient and preferred way customers choose for their day to day banking activities is mobile banking. Nearly forty-eight percent of the customers use their mobiles for their daily transactions, example transfers, payments etc. Branch banking is the second method preferred by nearly thirty-two percent of the customers. Where online banking with nearly nineteen percent holds the third position atms are the least method customers prefer for their daily banking. None of the customers comment about telephone banking. These preferred methods actually focus the areas where banks should concentrate on providing good customer service. It is very obvious to target customers through their preferred banking methods. For example, in this above diagram it is clearly showing that mobile banking is the most preferred method and atm is the least preferred method and so a bank can earn more customers if it provides better customer service towards mobile banking than atms. Off course the

Indian banks are trying to make the life of their customers easier. Not just bill payment, but you can also invest shop or buy tickets and plan a holiday simply at your fingertips. In fact, research from ICICI Bank tells us that, "The Internet banking base has been growing at a remarkable pace over the past few years. At present around 78 per cent of the bank 's customer base has registered for E- banking." In order to get started, all what is needed is a computer device with a modem or other dial-up connection, a checking account with a bank that offers online service and the patience to complete about a one-page application--which can usually be done online. You can avail various services which are as follows:

Banks in Bangladesh should review their business strategy and create the required space for adopting technology driven banking.

In Bangladesh the banking sector is expanding day by day. A number of new banks are also taking preparation to merge in the market. Banking process is becoming faster and easier because internet banking system has already introduced in many banks. Now-a-days in order to keep pace in the competitive field all the banks are trying to come up with the innovative products and services to satisfy their customers. On the other hand customers also need to have an idea about all the process and products of the different bank in order to make a right choice.