1 A Project Report on Customer Satisfaction Survey of Maruti Udyog Ltd. MBA (INDUSTRY INTEGRATED) SEMESER - 4 SUBMITTED BY:Vinay Krishna Dasi PROJECT GUIDE Mrs.Rashi Ghagade INTERNATIONAL INSTITUTE FOR LEARNING IN MANAGEMENT BUSINESS SCHOOL IILM BS KNOWLEDGE TOWER, SECTOR 11/20, BELAPUR, NAVIMUMBAI 400614 EASTERN INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT UNIVERSITY 1 EIILM UNIVERSITY 2010 CERTIFICATE This is to certify that Mr.Vinay Krishna Dasi (Enrollment No:- EIILMU/O8/F0726) has successfully
EXECUTIVE SUMMARY OVERVIEW Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. It is a 54.2%-owned subsidiary of Japanese automobile and motorcycle manufacturer Suzuki Motor Corporation. As of January 2017, it had a market share of 51% of the Indian passenger car mar-ket. Maruti Suzuki manufactures and sells popular cars such as the Ciaz, Ertiga, Wagon R, Alto, Swift, Celerio, Swift Dzire ,Omni ,Baleno and Baleno RS. The company is headquartered
expenses is necessary. • Launch of Hyundai’s showroom may result in the decline of RNS Motors’ sales. FUTURE GROWTH AND PROSPECTS • Increasing customer satisfaction towards sales and service • Expand sales and dealer network • Increasing the volume of sales and service in present show rooms • Maintaining long term relationship with new and existing customer . 2.9 COMPETITORS
perform different activities. Customers are the foundation of any organisation business level strategy. Organisation need to ensure that customers’ needs are met and satisfied, senior management needs to ensure these needs are met. How will an organisation ensure that customers’ needs are satisfied? Organisation must determine this
goal by continuously improving our quality, and adopting quality standards and system. 2.4 DEALER PROFILE Name of the company : RNS MOTORS LIMITED Authorised dealer for maruti Suzuki (Automobile) Founder of the company : Raga Nagappa Sheety Chairman of the company : R.C.Bhargava Managing Director & CEO : Mr. Shinzo N Location : Vijaypur Registered office
• 2004-Maruti closed the financial year 2003-04 with an annual sale of 72122 o units, the highest ever since the company began operations 20 years ago. • 2005- Maruti Udyog Limited has reached the highest market share in Indian car sales with 53% . • 2006- Maruti launches Zen Estilo in style. • 2007- Maruti Udyog Limited becomes Maruti Suzuki India Limited. • 2008- Maruti Suzuki completes 25 years. • 2009- Maruti Suzuki Swift becomes fastest to reach 3-lakh
A Project Report On A STUDY ON MARKETING STRATEGIES OF MARUTI SUZUKI LIMTED SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION SUBMITTED BY SHIVAM GUPTA ENROLMENT NO: A1833314025 UNDER THE GUIDANCE OF Mrs. Namrata Pancholi THROUGH
Your Analysis Of Your Existing Value Proposition And What You Have Learnt In This Module Produce INTRODUCTION OF THE COMAPANYMARUTI UDYOG INDIA LIMITED Maruti is India's largest automobile company. The company, a joint venture with Suzuki of Japan, has been a success story like no other in the annals of the Indian automobile industry. Today, Maruti is India's largest automobile company. This feat was achieved by the missionary zeal of our employees across the line and the far-sighted vision of our
Objectives of research (a) To know how many customers are actually satisfied after they have purchased the Vehicle (b) To know what does customer demands apart from what is provided by the manufacturer. (c) To know whether customers find their vehicle economical in fuel consumption, spare parts , maintenance costs,etc. Research Methodology (a) Collection of data through questionnaires. (b) Sample taken 30 questionnaires.(15 from Maruti owners & 15 from Hyundai owners.) (c) Interpretation
COMPANY PROFILE Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. Maruti Suzuki has been the leader of the Indian car market for over two and a half decades. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India. Both the facilities have a combined capability to produce over a 1.5 million (1,500,000) vehicles annually. The company plans to expand its manufacturing capacity