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Customer Segment : Funder ( Impact Investor

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Customer segment: Funder (impact investor & philantrophist)

Impact investors want to grow their money while they can still give impacts to the world via social companies. The reason about why impact investors do not invest in the normal profitable companies instead of social companies is because impact investors also aim for impacts to the world that they can give. It should be a good thing for the investor to be able to get a lot of profits, but also give positive impacts to the world or they can solve problems suffered by people and get a lot of money from that. The point is, they want to earn money by helping people. The Philanthropists in SOCAP aim to donate money to potential social companies. Philanthropists do not really care about the return on investment that they will obtain. They usually seek non profit companies to donate their money.Both impact investor and Philanthropist are aware that they have to give something to the world, because they have wealthiness and with donation they will be able to contribute to solve problems in the world. For the social job, philanthropists and impact investors want to be perceived as a kind person. They want people not to think that they are arrogant and selfish about their wealthiness. It is difficult for impact investors to find a good social company that is able to make profit and still have extensive impacts to the world. While philanthropists do not consider about the profit, but more about the impacts that can be

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