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Customer Segmentation : Non Profit Organizations

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3. CUSTOMER SEGMENTATION: NON PROFIT ORGANIZATIONS Customer jobs (Non profit Organizations) Non-profit organizations promote the usage of green products and services by communities, and encourage commercial business to adopt sustainable business practices. Their main focus is to ensure that the communities get access to information about green products and services. More over, the organizations monitor how business implements their sustainable activities to improve environment condition and preventing climate change. Further more, these organizations campaign actively about clean technology, energy-efficiency, and promoting organic products. These activities would improve understanding of communities on sustainable activities by providing them variety of solutions tackling climate change problems. Most of these activities can take place if the organizations receive donations from the various parties that share the same interest in protecting the environment. Pains: Lack of budget always was a problem for Non-profit organizations. To get donation from their sponsors, these non-profit organizations have to build reputation to undertake the job. They also need to show that the businesses and communities as their stakeholders appreciate their efforts. However, if they fail to prove that they have good projects, then it will be difficult for these organizations raise fund from their potential sponsors. Their projects should build upon record where the outcome resulted in

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