Customer Service : An Important Part Of Business

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1. Introduction Customer service has become an important part of business for a number of reasons. Nowadays, customers have numerous choice of selection where they will buy product/ service based on their needs; therefore customer service is importance to build up customers’ loyalty and their returns. It is difficult for any organisation survive without customer service as there are no one to create connection between organisations and customers, handle payments or answer questions from prospective customers. Social media customer service grows fasted and strongest in customer service department. The strategy is not only answer questions and complaining from customers by using social media network; such as Facebook, Tweeter, Youtube, Blog, but also to create a strong faster connection between organisation and customers. According to the recent Social Media Customer Service Report conducted by TNS, surveyed more than 1,000 UK consumers and found that 57% of consumers preferred to search online to solve their customer issues then using traditional ways to interact with customer service department such as calling or email. Some in respond to this social customer service trends, some companies quickly create their pages for social customer service on Facebook, Tweet as well as the resources to be quickly and efficiently respond to customers. Online fashion companies is a leader in provide online customer service; for example, ASOS, Zara, Boohoo, they provide their Facebook,

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