Customer Service And Corporate Social Responsibility

Social responsibility is generally regarded as a duty of an organization’s management towards the benefit and well-being of the society in which it is engaged. The organization must behave ethically considering the social, cultural, economic and environmental issues.

Firstly, I would like to explain what Corporate Social Responsibility is. “It is a company’s sense of responsibility towards the community and environment (both ecological and

For the past 45 years Comcast Corporation has provided customers with variety of entertainment. Comcast is the fourth largest cable company in the world. Comcast is now serving more than 21 million customers. Comcast Corporation innovatively provided millions of customers with products and entertainment around the globe. Comcast Corporation has merged with different telecommunication companies as well as other entities such as E! Entertainment television, QVC, and others channels. Comcast Corporation goal is to become the number one cable provider in world (Comcast, 2008).

Comcast Corporation is a Worldwide media source and technology corporation that has two primary businesses: Comcast Cable and NBCUniversal. Comcast Cable also known as Xfinity is the cable television offered from Comcast Corporation. They provide broadband internet and also landline telephones for residents. Comcast also supplies their services to small and medium size businesses, through its Comcast Business brand. Comcast Corporation also has an Enterprise brand that provides connections to Fortune 1000 companies.

“Comcast” is one of many companies that own’s and works in the media industry, they not only own two very important primary businesses, Comcast Cable and NBCUniversal but are known as the largest cable television operator in the United States. They offer their customers a large variety of entertainment technology from video, high-speed Internet and phone providers, to residential customers under the XFINITY brand. As “Comcast works in the media industry they are always “aspiring to evolve to the next level of a corporation” and they are nearly there. They are already known to have the largest broadcasting and cable company in world by revenue, and from further research, we known that they are already America’s largest media conglomerate. Their name, “Comcast is a blend of the words “Communication” and “Broadcast”.

In Derek Thompson’s article “Prisoners of Cable” (Thompson, 2012), Thompson wrote why consumers in the US were the prisoners of the cable bundle. In this essay, I will provide a brief analysis of the article written by Derek Thomson and discuss about how the proposed merger of Comcast and Time Warner Cable and AT&T and Time Warner apply.

Corporate Social Responsibility are actions taken by a corporation that have positive and lasting impact for all stakeholders associated with the organization, seeking to strike a balance between profits and helping to establish lasting investment in the community (Carrol, 2015). In the 1980’s, then President Reagan challenged the business community to take on more responsibility to address social problems (Carrol, 2015). Socially responsible actions can benefit local communities as well as the greater societal good.

The cable provider would purchase 50 percent of Store Communications Inc., which increased the number of subscribers to over 2 million. At this point in time the company was recognized as one of the largest cable providers in the nation. The company would continue to add subscribers as they acquire Maclean Hunter’s U.S. cable operations, adding 550,000 customers and becoming the third largest cable operator in the United States with approximately 3.3 million customers in 1994. A year later they continued to add subscribers at an alarming rate when they announced the acquisition of E.W. Scripps cable systems, adding 800,000 subscribers and bringing Comcast’s customer total to 4.3 million. In another effort to add more subscribers in 2000 with the acquisition of Lenfest Communications, Inc., the company is able to add approximately 1.3 million cable subscribers. While adding subscribers is important to the business plan, Comcast was always looking for ways to appeal to their customers: specifically, the ones who enjoyed watching sports. So along with entrepreneur and owner

Comcast Corporation, based in Philadelphia, Pennsylvania, is the largest cable company in the United States. Comcast develops broadband cable networks and are involved in electronic retailing and television programming content.

In the world today, the meaning of business and its relations to society has evolved greatly from the industrial revolution and before. Before the industrial revolution, most business was conducted on a micro scale, with the relationship between demand and supply being much closer and more integrated than it is today. During and directly after the industrial revolution era, business became more focused on profitability, and more often than not, the benefits to society were more or less equal to the harm created in terms of labor relations and environmental harm. Today, however, consumers have become sufficiently informed to care about the way in which business conduct their affairs. To maintain good customer relations and profitability, businesses have been obliged to adopt actions that adhere to the concept of corporate responsibility. This means that they must adhere to a certain set of business ethics and customer relations in order to gain the benefit of profitability from these.

Time Warner In 1989, the largest Media Corporation was formed. The integration of Time Inc. and Warner communications produced Time Warner, which in 1996 with the acquisition of Turner broadcasting, regained it's status from Disney as the largest media corporation in the world. The company right now, with over 200 subsidiaries world- wide, is becoming fully global with it's profits from the USA falling, and it's profits throughout the world rising.

Social responsibility is built on a system of ethics, in which decisions and actions must be ethically validated before proceeding. If the action or decision causes harm to society or the environment then it would be considered to be socially irresponsible. Being socially responsible means that people and organization must behave ethically and sensitivity towards, social, cultural, economic, and environmental issues. Striving for social responsibility helps individuals, organization and government to have a positive impact on development, business and society. Often, the ethical implication of decision/action are overlooked for personal gain and the benefits are usually material. This frequently manifest itself in companies that

Customers are the key to success in any industry so it is important for companies to adapt to the evolving mindset of their consumers which in this case is to take a strong position in social and ethical responsibility.

Corporate social responsibility emphasizes the participation of the organization in a larger society and its responsibility to support good causes. It emphasizes corporate citizenship, philanthropy, and community support and recognizes community-based obligations and responsibilities.

CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions, balancing the needs of stakeholder with their need to make profit.