Customer Service And Corporate Social Responsibility

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Customer Service & Corporate Social Responsibility of The Comcast Corporation Patrick Naughton Bridgewater State University Author Note This paper was prepared for COMM 226 Introduction to Public Relations fall 2015 Customer Service & Corporate Social Responsibility of The Comcast Corporation Introduction Customer Service & Corporate Social Responsibility Social responsibility is a belief that one has both, the moral and ethical responsibility to base decisions based off of the effect which it will have on society. This means that as human beings it is our responsibility, better yet our obligation to work in coordination with one another in efforts to better the planet’s well-being as well as our company’s. Corporate…show more content…
The corporation’s current CEO, Brian Roberts, took his position as president in 1990 while his father and co-founder, Ralph Roberts, stayed on as both, chief executive and chairman of the company. They have expanded over the past two decades through acquiring other, smaller media and broadcasting companies. The largest acquisition being the purchase of AT&T’s cable provisions in 2001 for an immense $45 billion becoming America’s largest cable provider at the time. To date, The Comcast Corporation remains the largest broadcasting company in the industry with an estimated 30 million subscribers and a net worth of nearly $148 billion. The Comcast Corporation’s Customer Service Company Perceptions Xfinity’s customer care is confident in their customer service guarantee which appears promising. (Xfinity, 2015) The guarantee wants you to be amazed with the choices Comcast offers, excited by the innovation we provide and satisfied with the service and reliability of every interaction. Interestingly enough, the guarantee wants these things yet does not officially guarantee them. After sifting through all of the rhetoric, the entire statement only really guaranteed one thing - a 30-day money-back guarantee which claims that if you wish to cancel for any reason you can do so in the first 30 days and get your money back. return all equipment in good working order and we’ll refund the
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