1800GetCake Financial Plan
In today’s busy world, deliveries are growing in popularity. From grocery delivery, to online shopping, to flower and gift delivery – the convenience of being able to quickly order online and have the items conveniently delivered to recipient’s home or office is appealing to many consumers.
Concept
1800GetCake is a new bakery concept located in Miami, Florida. The company will specialize in local cake delivery to businesses and homes, while providing convenient online and phone ordering. Market differentiation will be based on ability to customize cakes in terms of colors, flavors, corporate logos, custom messages, and even customers’ own high-definition pictures. This new business venture will focus on gift
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With such a vast population and high business concentration throughout Miami-Dade and Broward counties, these markets offer endless opportunities for 1800GetCake Company.
Competition
Currently there are a few popular companies offering online gift, flower, cookie, and fruit basket deliveries, such as 1-800-Flowers, Edible Arrangements, and Shari’s Berries. However, not many companies in the local area offer a convenient option of ordering a cake online and having it delivered to their home or office.
The main direct competitors will include The Office Cake, Shari’s Berries, We take the Cake, and Bake Me a Wish. In the local Miami market there is one company that focuses on corporate cake delivery – The Office Cake, which will be the main direct competitor to 1800GetCake. However, The Office Cake delivers only within Miami-Dade County, while 1800GetCake will deliver to both Miami-Dade and Broward counties. Furthermore, the competitor carries only one type of product – cake, while 1800GetCake will offer cupcakes and cake pops in addition to cakes.
We Take the Cake is located in Broward County and offers delivery services by utilizing FedEx. This company’s target market is home deliveries and while they offer other products such as cupcakes and cheesecakes, they do not have a wide selection of flavors and options for customization.
Shari’s Berries and Bake Me a Wish
Also, shipping is by use of cardboard mailers with return address BAS (Big Apple Supplement).
Wilson’s Bakery is a friendly café business that serves great products located in Alaska. Since the climate area is usually cold, some of the products will consist of hot herbal tea, variety pastries, soups, etc. The objective of this company is to build a strong market niche in the suburban development because there is minimum experience within the market area. Presently, the area has some restaurants and a few bakery cafés. Wilson’s Bakery will serve all its customers lower, middle, and upper income by providing its products within reasonable prices and rendering services that will put a smile on the face of its customers.
Student name:WenJieGUO Student code:GEC000009P Unit code and name:VU21389 Design and review a project Task1 1.Make sweets cakes sell them. 2.Sweets strawberry cake 3.-buying the ingredients/materials -making the product -selling the product -doing advetisement 4.Next week 5. -buying the ingredients one day -making the product one day -selling the product one week
For external mail services we can use local mail service like Royal Mail, post office or parcel office. We can either call them and book the item so that they can pick and deliver or we can go to the nearest post office and post the item there.
For instance websites such as www.courier- comparison.co.uk will offer us different options of shipping an item. We just enter the dimensions and weight of the item plus how soon this item needs to be delivered.
Doughnut Time (2016) is a Brisbane based company, specialising in a variety of premium desserts that capitalise on the use of social media, unique locations and offerings (refer to table 1). Despite desserts being considered non-essential, high levels of competition and healthy eating trends (refer to table 1), the business has successfully established itself within the fast food and dessert industry, which is set to grow in the next five years (Tonkin, 2016). The company has a distinctive vintage flair, yet modern take on doughnut names and designs, becoming popular on social media (Doughnut Time, 2016). It’s vintage vans and small ‘hole in the wall’ stores make the company sort after, and appear unique from a large number of competitors
Go to a comparison courier website such as www.myparceldelivery.com which compares quotes for 9 courier services. 1) Enter the delivery details from where to where 2) Enter your parcel details such as height, size, weight etc. 3) Get a quote and choose which courier service offers the best deal which suits the budget.
1800 Flowers is the largest florist and food distributor in the nation. The company is known for its various brands such as Fannie May Chocolates, Cheryl’s Cookies, and The Popcorn Factory. Its corporate headquarters is based in Carle Place, New York and generates most of its revenue from online sales. The company was rated one of the top 500 companies to work for and has the one of the largest marketing departments in the country.
Interstate Bakeries has long been a leader in the bread and snack cake market. Since its inception in 1930, Interstate Bakeries has built its brand by offering products that appealed to the consumer. These products
This is a more appetizing and light version of the fruit cake filled with sugary
Baking a cake may seem intimidating to most people but it really is not. All you need is a little creativity, patience and skill to master the task. It will prove not only to be fun but very therapeutic.
Summary: Bimbo is one of the world's leading baking companies. Founded in Mexico, Bimbo is a house-hold name in its native country. Today, the company's wide product range includes sliced breads, buns, cookies, snack cakes, pre-packaged foods, tortillas, salted snacks and confectionery products. Profitability in Mexico is optimal, partly due to its vending distribution through small, independent mom-and-pop stores. In addition, its product development and incorporation of a wrapping system that’s allows consumers to see and feel the freshness of the product has created a competitive advantage in comparison to its consumers which had used wax materials for years. A broad portfolio of products enables
E-mailing could possibly have a small effect on this industry, but this is not an option for most deliverable items, as well as legal documents. Depending on the urgency of a package being delivered, regular mailing systems propose a small threat on this industry. It obviously costs less, but it doesn’t compare at all to the convenience of express delivery services.
Delivering goods such as gifts, files, and documents has always been essential for businesses and personal purposes. Before internet marketing and technological innovations, sending parcels to another location wasn 't so simple. However now days, there is a constant increase of internet users which according to The World Bank, around 38.1 billion people surf on the cyberspace. This boosts online shopping and services increasing companies to aim to send their products to different places. Because sending packages, nationally or internationally, have been a consumption of great time and money, both enterprises and clients hope for faster and affordable ways which lead to the popularity of courier
The sanitation of the premise is good where it is important to make sure the cake is safe to consume by the consumer.