Customer Service At The Highest Level

HQCS: Manage Quality Customer Service Student Guide BSBCUS501A: Manage Quality Customer Service Elements of competence Plan to meet internal and external customer requirements Ensure delivery of quality products and/or services Monitor, adjust and review customer service 1 BSB51107 Diploma of Management _____________________________________________________________________________________________ Module description This module covers the skills and knowledge required to advise on and carry out customer service strategies and to evaluate those strategies on the basis of feedback and design for service improvement.

You may offer a quality, well-priced product, but if a customer receives inferior service before, during or after the sale, future sales may be lost. Providing superior customer service in today 's competitive marketplace is crucial. Quite simply, customers are your business and lost sales through poor service means you will lose money.

To examine how customer service is linked to technology, it is important to define customer service and explore what comprises customer service. As there have been many attempts to explore customer service to specific industries, it is important to explore common trends among varying industries, quality of service, trust, and loyalty. These common trends among varying industries allow for a clearer understanding in defining customer service.

There are many factors that contribute to the success of a company and customer service is one of the more important elements that determine this. A company’s customer service reputation is not built nor fixed overnight; yet it can be a company’s greatest attribute, or attribute greatly to its downfall. Southwest Airlines is known for its world class customer service; this is just the opposite of Sprint Telecommunications which is often noted for its lack of customer service. While exploring the customer service reputation of these two different companies we will discover the

We all deal with customer service on some level in our daily tasks. Our experiences are not always pleasant, and I feel that more focus needs be on providing not only just basic customer service but to step it up and provide quality customer service.

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Customer service and customer success continues to be a big elephant in the room for many businesses. While most of today’s businesses have some level of training in customer service, many don’t take customer service seriously enough.

Since+ the global economy embraced customer service, issues regarding levels of customer service have become more prominent in service organisations. Even now there are organisational managers with no training or knowledge of how organisations in the service sector require a high level of customer service. This is ignorance of the fact good customer service can create a competitive advantage; increase profit; efficiency; and increase staff and customer retention and satisfaction. Based on comprehensive reading and research, this essay looks at examples of three service organisations and shows how many of the difficulties faced by the service sector are caused by a lack of awareness of, and training in the importance of excellent customer service.

Good customer service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won't be profitable for long. Good customer service is all about bringing customers back. And about sending them away happy - happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers.

You can prevent the loss of precious, non-refundable minutes of your life spent on paperwork or problem solving for customers by preparing ahead of time. Keep your customers happy, prevent dissatisfaction: start by investing in your employees training opportunities to respond to incidents before they occur. You can overcome unavoidable service breakdowns via a process known as service recovery. Through service expert Solomon’s (2014) method we can utilize the acronym A.R.F.D.: Apologize, Review the complaint, Fix the problem (also Follow-up), and Document. Additionally, good customer service and building loyalty consist of being sharp, knowing what you are talking about, and giving the customer what they want. Customers will leave for competitors when their needs or expectations cannot be met from your business. The outcome of maintaining customer loyalty is having consistency, and that by building good relationships with consumers will continue to provide future profit and support your business.

The culture of commercial service has always been very important for the commercial activities for clients - buyers and traders, but in today's increasing competition this importance is increasing. Customer service is a set of activities ensuring the sale of goods and services to consumers. It affects all aspects of the businesses. It has to do with the manufacturing of products or preparing of the services, their supply, transport and the maintenance with the goal to satisfy customers' requirements. Customer service is the final stage of marketing and it summarizes the results of marketing activities. If manufacturers and retailers are not interested in customer service and what are the requirements of their customers, they will not be able to sell their goods and services and to realize optimal sales as the competition is doing. Successful implementation of customer service means winning and retaining customers, achievement of higher sales and income from them in long-term perspective, return on initially invested capital.

A major customer is the consumer who is having a long-term relationship with the product or service provider. They can be regarded as the main target consumer or business for a corporation. This type of consumer has a long-term corporation and business dealings with the company. The advantage of having one major customer is that the customer may require the corporation to provide larger products supply and it has a small probability for customer to break their promise which may help the corporation make high profit. In addition, a long-term relationship with consumer may help the company increase the brand awareness and also the keep the company in good reputation. A good brand awareness and reputation may attract other consumer to buy

There is a market opportunity for the improvement of customer service that will satisfy the customer resulting in revenue improvement. First employees must be trained learning skills in customer service having commitment and confidence in handling customers professionally. Customers will feel that they were treated as an individual and taken care of. It is through the direct experience of customer service with the employee and the customer, showing how important they are and what the company can deliver. Satisfying the needs by delivering what is valuable to the customers will drive them to purchase more products and services, achieving customer loyalty. Good customer service and care is the most essential method for improving customer loyalty. Building loyalty with 5% more customers would lead to an increased average profit per customer of between 25% and 100% (Carter 2014).

Every Business has a goal to be successful. Success is needed for a business to flour grow and one of the ways to obtain triumph in business is customer service. There are changing grades of customer service from very poor to the excellent and while many people can provide some level of customer service not everyone recognizes how to effectually provide this dynamic part of the thriving business riddle. Gaining loyal customers, and giving educational platform to inform their employees on how to give and receive great customer service as well as being able to deal with conflict resolution correctly. What is customer service? Defined by Investopedia "Customer service is the process of ensuring customer satisfaction with a product or service. Often, customer service takes place while performing a transaction for the customer, such as making a sale or returning an item. Customer service can take the form of an in-person interaction, a phone call, self-service systems, or by other means.”

The matter of which a business’s implements customer service has much more effect on the bottom-line that one may think. According to Johnson (2015) a Harvard Business Review study recently quantified the value of the customer experience, demonstrating that delivering excellent support generates high returns. With that being said staff need to be adequately trained on quickly resolving customer problems that may arise. Staff also needs to be made aware of exactly how customer service affects overall profitability for the company. The study came to conclude the top five affects in relation to customer service and the bottom-line. First the study shows that satisfied customers are much more likely to spend more money. Johnson (2015) states the Harvard Business Review study shows that customers who said their experience met or exceeded their expectations spent approximately 140% more than customer who reported a negative experience. Second customers who are dissatisfied actually end up costing the company money by returning products, and exhausting their time with supporting company staff. Third a happy customer tends to be a repeat customer for years to come, leading to an increase in revenue for the company. According to Johnson (2015) the Harvard study shows that members who report high levels of satisfaction have a 74% chance of still being a customer a year later while only 43% who rate