Essay on Customer Service

Sainsbury’s incentivise in making lives easier by delivering fair prices and quality services; location being key focus for both convenience and discount stores increasingly growing, enticing more consumers every day. J Sainsbury’s plc (2015) Strategic Report is divided in two sections; the non-financial KPIs are: Product Quality, Like-for-Like Transactions, Price perception, Sales growth, Service growth by Area/Channel, Availability and Customer Service that focuses on social responsibility as Fredrick (1960) and Friedman (1970) agrees in taking opportunities to fulfil the needs of stakeholders be it efficiency, that too ensuring the management follows governance, codes and compliance to minimise risks which enhances the socio-economic

All the staff have a lot of contact with the customers, such as on the

Today however, the market conditions have changed dramatically, and the sustained success of the supermarket chain depends directly on a multitude of forces, one of the more important of them being the satisfaction of the customers. In such a setting then, the current project sets out to conduct an audit of the customer behavior and, as such, generate valuable information to further support the future decision making process at the organization.

The mission statement at Tesco PLC is for Tesco PLC to provide a better quality of life for customers and for their living to be easier, it’s important to Tesco PLC to be champions for their customers. Therefore, Tesco PLC aim to provide products such as food and clothes at amazing value and to be bought easily. Tesco PLC have chosen the purpose of ‘Serving Britain’s shoppers a little better every day’. Meaning that for every time a customer comes to Tesco PLC the service and quality will be improved. Therefore, will increase the reputation of Tesco PLC due to being better and better. So, sales will increase and so will the profits. Also by improving the service of the workers and the experience for the customers then more customers will be attracted to Tesco PLC.

Sainsbury has developed different supply chain channels to manage the complexity faced due to different store formats such as country town, Sainsbury local. Sainsbury believes in continues improvement and aims to achieve it in many different ways. Sainsbury recognise the importance of its people who plays a major role in delivering excellent business. The logistic staffs of Sainsbury tend to work in flexible and well maintained environment. One of the collaboration of Sainsbury is to focus on the demands of the consumers and maintain a healthy relationship with the suppliers and other partners. Above all Sainsbury is committed in reducing the impact of its operation towards the environment (J. Sainsbury Plc-b, 2002).

Sainsbury’s incentivises in making lives easier by delivering fair prices and quality services; location being key focus, seeing growth in both convenience and discount stores, enticing more consumers every day. J Sainsbury’s plc (2015) Strategic Report is divided in two sections; the non-financial KPIs are: Product Quality, Like-for-Like Transactions, Price perception, Sales growth, Service growth by Area/Channel, Availability and Customer Service that focuses on social responsibility as Fredrick (1960) and Friedman (1970) agrees in taking opportunities to fulfil the needs of stakeholders be it efficiency, that too ensuring the management follows governance, codes and compliance to minimise risks which enhances the socio-economic welfare

Sainsbury’s have to ensure they make changes regarding customer needs as quickly as possible. This is important because if Sainsbury’s don’t act on customers’ needs they will possibly decline and lose their current market position because customers will go to its competitors such as Asda or Morrison’s etc. This shows that Sainsbury’s have to make decisions as soon as possible in order to maintain their position in the market and to be better than its competitors through improvement. This will also contribute to Sainsbury’s keeping a good reputation which will also help to attract new customers.

Sainsbury’s strategy follows with their quote ‘We will make our customers’ lives easier. Great quality. Great prices. Whenever and wherever’ or following with their motto ‘Live well for less’. It is believed that their goals to retain the customers by making lives easier everyday by putting out fair prices and quality services to all. To peruse their goals Sainsbury’s have their stores in key locations so that they offer great quality products and services at fair prices all the time; changing the dynamics of the industry to suit the customers lives. Sainsbury’s Strategic Report (2015) is divided in two sections; the non-financial KPIs are as follows: product quality, Like for Like Transactions, Price perception, Sales growth, Service

Sainsbury has had a long history of business success, something that it can continue for the foreseeable future if it maintains a cohesive business strategy, a strategy that is rooted in a larger cohesive corporate vision. This paper examines some of the key factors that the company must consider to be the foundation for a prosperous and profitable future. This analysis demonstrates that Sainsbury's executives understand that not only does the company have to plan and then put into effect good initiatives and good policies, but they have to sell the company's image as one that its customers want to share. Sainsbury's sells itself successfully by (also successfully) selling itself as a representative and purveyor of British values.

Sainsbury’s Supermarket Ltd. (SBRY), located in the United Kingdom, is the second largest organisation (The Guardian, 2015 [Online]), out of four major players, in the supermarket industry. It was founded in the year 1869 by John James Sainsbury (Sainsbury’s, 2015 [Online]) and has been growing since 2005 due to “expansion into broader food and non-food markets” (IBIS world, 2015 [Online]). Although Sainsbury’s main objective is to sell food, in recent years it has also begun to expand into other markets of the retail sector. Examples include clothing retail and homeware. This has been done in order to widen Sainsbury’s consumer base.

In the current dynamic business environment stay align with the needs and demands of consumer is a challenge for the organizations as the changing market trends provides a tough time to organizations and more specifically the retail companies. For the purpose of present report, a survey had been conducted to evaluate the consumer behaviour of ALDI, which is a large retail store in Australia. The organizational management wanted to improve the product and service quality for better customer service. For the purpose a survey has been conducted and some of the ALDI’s regular shopper has been asked to provide their responses by filling up the designed questionnaire. The responses have been recorded and evaluated to take further steps to improve overall customer service by understanding their buying behaviour at ALDI. The findings of questionnaire

It is true that thecompany is a key player in its market and industry. It has a big market share andenjoys a competitive position. However, the researcher would like to propose thatthe word customer in the Mission – Vision statement of the company should befurther defined especially in its scope. It should clearly identify who are thesecustomers. It is further propose that the customers should be group or segmented in order to fully define how each segment of customers can beserved properly. Segmentation of the market will enable the company to be efficient in their operations that would lead into a higher sense of delight andsatisfaction among customers.The company should then state in its Mission – Vision the following: “Our purpose and first responsibility is to serve all the students, professionals and allothers who visit our stores. We shall be passionately committed in helping themto enrich their minds and improve skills to ensure their success.”

Most of the time the individual needs of customers and the methods of providing customer service vary between different types of businesses. Also customer service may vary between different businesses even though they are providing the same goods or services, this could be due to the businesses taking different approaches towards customers. Simpler methods of customer service are like, giving information about the shop opening times, special staff trained in dealing with customers and the shop dealing with complaints and refunds. Business customer service departments must also keep various aspects of their department constantly under review to allow them to make changes in the way the company deals with customers.

This report summarizes and identifies the key points for the article “Delivering Customer Value Based on Service Process: The Example of Tesco.com”. The main

The aim of the study is to investigate the relationship between Wilkinson’s and their customers. The aim is based on researching how many different methods are used relating to customer strategy, and to see how staff communication works with the customer’s.