Introduction
In this I will explain how customer service standards are planned, implemented and monitored and the impact this has on the operation of Asda. My research will come from the internet, magazines and books.
Customer service standards of Asda
Refund policies:
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Asda informs customers on how to cancel and conditions of cancelling. Asda informs customers on the period on returns Asda has up to 7 days under the delivery distance and 7 to 28 days after delivery products which can not be delivered unless they are faulty, return of damaged, products that might be faulty or information might not be correct.
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Asda has the same refund policy as tesco. This good because they are competing with the market leader by
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Such measures are commonly used to help an organization define and evaluate how successful it is, typically in terms of making progress towards its long-term organisational goals.
Some example of qualitative performance indicators in Asda:
Sales and profit
Asda works out regularly if there sales and profits have increased or decreased. If asda see that that their sales are going down then they start to do promotional offers or special offers to try and make there sales and profit level higher. The customer service standards of asda are high so that will improve their customer service.
[pic] http://groceries.asda.com/asda-estore/index.jsp This is an example of promotional offers to try and make their sales and profit for Asda go higher.
Customer satisfaction surveys
Asda do customer service satisfaction surveys to find out customer opinions for example how are their customer service standards in Asda and customer service complaints Asda do customer satisfaction surveys in order to improve their customer service. Also if the profit and sales levels of Asda decrease they can give surveys out to customers in order to make profit and sales levels go high.
Employee appraisals
Asda do employees appraisals in order to inform their employees on what they have done badly and good and to make improvements on their performance. Asda do this in order to improve employee performance and to improve their customer service.
For example
Their goods have to be of a high quality (depending on price) for customer demand to continue or increase and for customer loyalty. If quality drops that will have to be reflected by the price, if not then the Tesco may have to consider getting new suppliers, this means loss of income for the current supplier and job uncertainty.
Here at Virgin Atlantic, we identify and meet customer needs through customer survey questionnaires/ comment cards and customer forums/focus groups.
ASDA is a large organisation that operates internationally; therefore they have branches in different areas. Their main targets are families, and they do everything towards making good customer satisfaction. In order to make this possible they communicate with their customers and employees through different methods. ASDA has their strategic decisions to operate and keep the customers informed.
Asda is a British supermarket chain that retails in food, toys, clothing by George, electrical products etc. They also have a mobile network called Asda mobile. They are currently the second largest chain in the UK. Asda is a profit making company they sell their goods cheaper compared to other companies.
ASDA is a public limited company and the second largest supermarket in the UK. ASDA founded in 1949 under the name of Associated Dairies and Farm Group. Asda offers various types of goods and service such as clothing, grocery, electronics, home furnishings and baby product (ASDA, 2014).
Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.
An appraisal is one of the most commonly used methods of formal assessment and is used to evaluate and assess the performance of an employee against agreed targets and objectives, with the aim of improving employee performance. Where an employee has been able to achieve their targets, the appraisal can be used to recognise successes. This often helps to increase an employee’s confidence and motivation and can lead to better organisational performance. Many organisations will use the outcomes of an appraisal to identify potential candidates for promotions or even an increase in pay. At the same time, an appraisal meeting may include discussions on underperformance, identifying why this has occurred and how this can be avoided in the future.
In this assignment I am going to produce report which identifying the expectation of client for my chosen organisation which Tesco and I will link the expectation of client to the organisation and the method they use to provide the Services and meeting the needs and expectation of the customers.
Formal employee appraisals provide a strong reinforcement of the corporate aims and values. It gives managers an opportunity to show employees how their individual roles contribute to the company goals and give feedback to the impact that the employee has on those goals. It also provides management with a solid forum for
There were a few things that were taught at my placement in Asda and one of those things were how to approach and deal with customer enquiries. For example, we need to approach our customers with confidence and innate friendliness. When working at the floor shop customers tend to ask a lot of questions and it is Important
| Satisfaction is a primary factor in this sector, but not as concerned with excellence in customer service as the commercial sector. Rather than selling products to make profit they offer services to the community. The quality of and access to an organisation is usually guided by working to customer service charters. Making sure the services offered are satisfactory and beneficial to the community at the right price must be balanced.
Two different customer service models that most retail and online retail organisations use are the cheap prices and convenience model and the personalized in-depth model. The cheap price model is controlled by management and ensures policies and procedures are in place that can be easily measured and constantly measured. This is the one that we at Flanagan’s use more than the other model. However, the other models the personalized and in depth model is used predominately by our other section of the organisation. This is the hotel and leisure and building maintenance side of the business. This is face to face and allows our agents/advisors to be more personal with them. Good use of
Appraisals are a great way to empower staff and highlight their strengths and improvements, thus enabling individuals to feel proud of themselves and their role within the team.
Measuring performance means when a business will measure the quality of the activities that are passing and the quality of the services provided to the customers by employees. It involves creating a simple, but effective, system for determining whether organizations meet objectives. It’s also a process of collecting and reporting information regarding the performance of an individual, group or organizations. It can
Today’s customers are more aware and empowered, and have more bargaining power due to the exponential increase in competition – direct, indirect or substitute. In retailing, they want hassle-free shopping, have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors, offer more choices in varieties and assortments, and are giving as many services as feasible.