Customer Service and Voluntears Program by the Disney Company

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Introduction Walt Disney has set themselves a goal in their own words it states,” Disney’s mission is to always deliver, with integrity, the most exceptional entertainment experiences for people of all ages. We hold our citizenship efforts to the same high standard. Ultimately, our goal is to be the most admired company in the world. We believe we can achieve this goal by conducting our business and creating our products in an ethical manner, and by promoting the happiness and well-being of kids and families by inspiring them to join us in creating a brighter tomorrow.” This is of vital importance when referring to Disney and CSR the reason being a benchmark is required in order to assess the success of any campaign that gets run by Disney. It is easy to see that Disney has set themselves extremely high targets wanting their CSR projects to be of the same standard as their day to day business and want to be the best company in the world for CSR. Currently Disney is ranked number 1 in the world for CSR by Forbes in a four way tie along with Microsoft, BMW and Google. This means that they have already met one of their goals and even exceeded it by being rated more highly in terms of CSR rather than their actual business as their current rating on business success is 108th in the world. Even though part of their goal is already met doesn’t mean they can’t still aspire to achieve the same standards and in many ways it shows how invested Disney is donating more than ICBC

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