Customer Service as It relates to the Small Business of Maura Jean & Co.

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Customer Service as it Relates to the Small Business of Maura Jean & Co.
Maura Jean & Co. is a small business that is working hard to meet the needs and desires of their growing customer base. While doing so they are utilizing the internet and Face to Face interactions to deliver customer service in a meaningful, interactive way. By doing so they are touching on the deeper subconscious needs of their and the customer’s psychological needs of the biological chemicals: endorphins, dopamine, serotonin and oxytocin. They are striving to achieve what the United States Department of Labor deems to be Sewers and Tailors and begin earning the wages and yearly income as such. Customer Service is an important aspect to everything those at Maura
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(Maund & Moberg, About, 2013)
Face to Face
Maura Jean & Co. will be participating in an up-coming craft fair as a means to meet customers in a more Face to Face setting. This will allow those at Maura Jean & Co to utilize their verbal and non-verbal customer service skills to truly meet the needs of their potential customers. The face to face meetings will also allow them to create a more intimate and personal connection with their clients.

Psychological Needs
The use of customer service is across the board in many of the interactions that Maura Jean & Co has. This can be from their shopping experiences of purchasing fabrics and necessary sewing supplies to the final interactions with a customer when an order has been received. All of these interactions can elicit sub-conscious chemical interactions within the brains of all parties. The web video “Why Leaders Eat Last” by Simon Sinek gives a list of these chemicals, Endorphins, Dopamine, Serotonin, and Oxytocin. (Sinek, 2013) While the intent of his video is to talk about leadership it inadvertently covers customer service and the chemical reactions felt by all.
Endorphins help block pain receptors felt by a person’s body when it is under stress of one kind or another and assists with endurance. (Sinek, 2013) For the sewer this chemical
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