------------------------------------------------- Customer Feedback Management: Its Effects on Quality of Service Delivery in McDonald’s Recto Outlet In Partial Fulfillment of the Requirement ------------------------------------------------- in BUS 6J53 ------------------------------------------------- A Research Proposal Presented by M0535 Group 4 Members: Corral, Melissa De Villa, Mark Elli Park, Jongyoung San Antonio, Honeyjoie Supleo, Geraldine September
Background Restaurants McDonald’s is the world’s largest network of hamburger fast-food restaurants, it served over 68 million customers every day in 119 countries and has 36 000 outlets (Yahoo Finance, January 2012). Established at United States in 1940, this company started operating as a barbecue restaurant inspired by Richard and Maurice McDonald, located at 1398 North E Street at West 14th Street in San Bernardino, California. Their introduction of the “Speeded Service System” in 1948 furthered
Findings a) Background of McDonald's b) Mission of McDonald's c) McDonald's menu items d) Measures for consumer services by McDonald's e) Delivery service f) Competitions g) Consumer's complaints h) Questionnaire results 4. Conclusions 5. Recommendations 6. Appendixes: Questionnaire about the consumer satisfaction of services of McDonald's in Changsha 1. Introduction As requested, this report is based on a market research on the consumer satisfaction of the services of McDonald's in China. This report
Mission: McDonald’s mission statement: “McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience”. [1] Obviously, customer is the core purpose as well as the reason for McDonald’s existence
of time to prepare dinner. McDonald’s fits well into his budget, is conveniently located on his way home from work, provides a great atmosphere for family dining, and, to top it all off, the kids love the Happy Meals. Robert and his children
benefits that are important to its customers: • Selection – a wide choice of food with KFC mainly focusing on fried chicken and McDonald’s on hamburger. • Accessibility – KFC and McDonald’s are located in central city location, providing accessibility to a broad cross-section of Shanghai consumers and operate long business hours from 7.00am to 11.00pm. • Customer Service – the patron will be served by friendly employees to sustain business that has a loyal customer base. • Competitive Pricing –
shows that KFC and McDonald’s remain the top two most popular western fast-food brands with 81.5 percent and 67.6 percent respectively. However, there are also other popular domestic brands of Chinese fast-food in the city, such as Yonghe King, New Asia Snack, Grand Mother Dumpling and Malan Noodle. 2.4 Products Offered In order to stand out of their competitors, KFC and McDonald’s offer: • Variety of quality food – KFC’s classic product is fried chicken and as for McDonald’s is hamburger. Besides
Task1 In this report I would select McDonald’s Co. to review their marketing plan, and then determine their strategies and tactics that relate to the company’s stakeholders implementation roles. McDonald's is known as one of the best-known brands worldwide, which has main aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organisation, product or service. The brand image represents how consumers
analysis how the Value Chain management of McDonald’s contribute to the success of the business and identify the environmental impacts of McDonald’s operations and the ethical issues of McDonald’s supply chain management. 1. Introduction 1.1 McDonald’s History 1.2 McDonald’s Mission 1.3 McDonalds Values 2. Value Chain 2.1Value chain of McDonald’s Restaurants 2.2 Primary Activities 2.2.1 Inbound Logistics-Low Cost 2.2.2 Operations-Fast Service 2.2.3 The Process 2.2.4 Outbound Logistics-Consistent
consumer satisfaction of the services of McDonald's in China. This report shows McDonald's background , history, an introduction of its services and reveals the benefits and the drawbacks of the services of McDonald's in China, in the increasing restaurants in China, for McDonald's in China itself and also the customers. Also, there are some recommendations for McDonald's. 2. Procedures The information shown in this report was gathered from: http://www McDonald's com/ http://www.bokee.net/newcirclemodule/article_viewEntry