Customer Solutions Differ From Traditional Marketing Solutions

The Internet over the past few years has seen a huge increase in online businesses and consumers. Electronic-commerce is expected to generate $36 billion in revenue during 1999, up 140% from last year alone.[1] With such a huge amount of money to be made on the Internet it is becoming very appealing for small businesses and start-up companies to try and make their niche in e-commerce. The Internet is drastically affecting the way companies and people conduct business now. E-commerce encourages growth in existing as well as new businesses because of lower overhead costs, the huge consumer base and the freedom of information flow. However the online revolution has created a large

At CanGo it is obvious that the Internet has changed how society shares information, communicate, educate, shop and entertain them selves. Cushman & Wakefield conducted an extensive research during 2013 on the “online retail/ecommerce market”. The information published by Cushman & Wakefield is important to CanGo because CanGo’s business is part of the “online retail/ecommerce market”. The report has indicated that the growth has been an average of 18% during the course of three years (2009-2012) as opposed to the growth of the normal or traditional retail sales, which only grew 1.3% for the same period of time.

There is a misconception that e-Business simply means buying and selling products and services over the Internet. The broader view of e-Business focuses on the key processes that directly enhance revenue — namely, customer acquisition and retention through sales, marketing and service (Siebel, 2004). This customer-centric view of e-Business is not limited to the Internet but rather applies to all aspects of the customer relationship whether it is online or offline.

I am choosing to do my Business Analysis paper on e-commerce. I will explain the importance of it as well as the effects on the global economy. I will discuss the advantages of telecommunications and information technologies in a business versus those businesses without e-commerce. I will also discuss the marketing strategies involved with e-commerce and how it helps businesses. Due to the global nature of internet business, electronic commerce (e-commerce) standards have become a priority on the national and international level. While most traditional businesses are subject to local, state, and national

Advancement of technology and globalization has changed the way companies are undertaking their business operations in the current dynamic and competitive business environment. Internet access as led to usage of technology for myriad of reasons including communication, business and education (Chaffey, 2014). The business community has been changed completely by internet. Recently, internet has become an integral part of companies as a means of carrying out business. This has led to emergence of electronic business where organizations are using internet to conduct business externally or internally. E-business makes use of internet technology to entice, satisfy and keep consumers who purchase its services and products. E-business also uses internet technology to streamline its supply chain, procurement system and manufacturing in order to deliver efficiently the right services and products to the consumers. For an e-business to be a success, various internet-enabled applications such as portals, e-commerce websites, online marketplaces, customer relationship and supply chain management (Meier and Stormer, 2009).

As a result, the company could not cope with the growing and changing need of the customer and started losing them gradually. According to Michael Hammer, customers want more products from less money, more quality and service and more flexibility and convenience and more innovation. While the organization had been expanding in size and competence level, productivity was affected and quality decreased. It was very difficult to fulfill the needs and wants of powerful customers who have the ability to search for best service, quality, technology, innovation, etc.

5) The four P’s is a way to target possible customers with diverse basic needs. Products are a type of marketing mix of goods and services which are relatively available to the consumer. Also, it contains the basic qualifications such as product branding and benefits. Place is ensuring the correct

Today, in this world of advanced technology, an unhappy customer will tell "a million of their closest strangers”.2 Present marketing world is very competitive and dynamic. However, promoting competition in the markets directly or indirectly serves consumers through protecting consumer interests and increased economic efficiency. In this situation, every organization anticipates competitors’ moves and tries to capture the market over the competitors. Products or brands by themselves do not automatically usher in customer loyalty or strengthen customer relations. In today’s world, customers look for products that best suit their needs and purpose in terms of price, features, quality and appearance. They expect to be treated as "kings" and to receive sales and service support, along with definite solutions to problems from retailers, dealers or channel partners. From customer point of view, the company or brand exists only to create value for them and to provide them with results. In the fast-changing global economy, the focus must be on the way in which the nature of value is changing, involving new ways to determine price of goods, innovation and emotion. The implication of these new forms of exchange is a transfer of power from the producer to customer.

This incorporates how web shopping has provided included value to clients as they can purchase items from any place on the planet and can pose as a viable rival costs in the worldwide business to get the best arrangements and discover the best items. Before all else when e-Commerce was beginning individuals were uncertain about the level of administration that they would get. From that point forward numerous laws have been made so that e-Commerce organisations provide service of an incredible level and clients can expect the same level of administration as they would do in a high road shop. Client point of view has likewise changed on security issues and simplicity of using e-Commerce sites. In the first place individuals were uncertain about utilizing their charge cards online yet from that point forward numerous individuals are trusting when paying online and huge numbers of the more established era now shop on there.

This study will prove that e-commerce has grown because it adds value to people’s lives. It will show that e-commerce will not disappear but evolve into something even greater than what it is right now.

Accommodation of the needs of potential customers is a sensitive and necessary issue in any form of business. Since Customer satisfaction and convenience plays a vital role in a business’ proliferation, the products and services should try to accommodate maximum number of customers.

The primary aim of every business is to acquire and retain customers; e-commerce business is no different. Each year technology evolves compelling us to take a note of it. Coping up with these trends is beneficial for online businesses because early adoption of latest technology provides a leading edge over the competition. Inversely neglecting new market and technology trends will eventually result in a major setback.

In terms of marketing, even the buying patterns and reasons for purchase of the consumers play a large part in the different marketing techniques of B2B and B2C companies. In the business-to-business companies, the buyers are buying based off of rational decisions and the business value a product or service brings. This is why the marketing strategy must focus on the relationship between businesses: the need to communicate the details and benefits of a product or service, to prove it as a beneficial and worthwhile for another company to have, is critical.

Purpose - In a seminal article, Webster argued in 1992 (Journal of Marketing, Vol. 56/October, pp. 1-17) that some changes in concept and practice have fundamentally reshaped the field of marketing. He claims that ‘customer relationships' are now the key strategic resource of a business. Strategic partnerships and networks are replacing simple market-based transactions. The purpose of this paper is to investigate this claim in the context of various relationships maintained by the adidas® group.

The four Cs Model provides a demand/customer centric version alternative to the well-known four Ps supply side model (product, price, promotion, place) of marketing management.