Customer Stratification And The Distribution Network Of The Oil Country Tubular Goods ( Octg ) Division

The most challenging part of conducting marketing research knows what to do with the information after it has all been gathered. The findings must be organized and translated into useful information that can be evaluated, categorized, and interpreted for the purpose it was gathered. Usually, this process involves the use of internal marketing professions who compile information into software programs that store and sort the information into useful charts, graphs, or reports. Once the information is sorted into useful information, comparisons, findings, and other statistical information should be analyzed to determine where the product(s) will be marketed.

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

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4. By expanding the distribution channel one single customer doesn’t dominates the market share, and limited distribution channels could affect company’s bottom line.

The suppliers get the advantages of making their products be showcased for the consumers thru these retailing outlets. A wider scope of retail outlets could mean wider scope for the brand recognition of the seller’s products, that is why these retailing giants has more power than suppliers. But when it comes to distribution, having a strong supplier is important, the company be better over competitors when it comes to qualitative factors such as on time deliveries on their branches and wider network of

This is an individual assignment as a single report in two parts. Candidates are encouraged

There are several sales objectives that Mr. Shurtman has for the new sales representatives at United Fleet Services (UFS). UFS offers maintenance, mechanical repair services, and body repair services to organizations that use fleet of larger sized vehicles such as school buses, firetrucks, and police cruisers (Martocchio, 2013). While being the founder and president of UFS, Mr. Shurtman, has struggled to generate new sales leads or call on potential customers to help expand their customer portfolio. The geography of where UFS is located has also played a part in there trouble with obtaining new customers because there are so many competitors in their location. By branching out further from their geographical location and potentially acquiring

Typically, our firms performance objectives was to be sustainable and profitable as a business while at the same time achieving customer satisfaction for our main consumer segments; singles, family, and enterprisers and value seekers. Our generic marketing strategy was focused around a balance of cost leadership, and product differentiation. Cost leadership was employed strategically for our economy and family car, executed with emphasis on efficiency and safety. In period one, our firm was positioned positively and strong; sales were at a profitable level of $20,516.

Notably, though qualitative techniques employ intuition, they also incorporate judgment (Chindia, 2016). Relevant opinion is taken from experts and evaluated to determine their feasibility. Since sales persons interact more often with consumers then the likelihood of providing an accurate form of speculation is high. Therefore, when short term Company arrangements need to be made then sales persons will be involved in the exercise. Qualitative techniques also include surveys regarding the needs and preferences of consumers (Chindia, 2016). Thus, a qualitative survey will help in identifying how profitable it will be for a company to produce a certain product. Notably, the Delphi method is also applied in qualitative techniques where experts make initial

The company we are exploring faces a significant challenge. Currently 95% of this firm’s supplier are in North America and Europe. However, due to a ten percent decrease in demand in both North America and Europe and a 200% increase in demand in Middle East/Asia, the firm has to reassess their options. The problem confronting this firm is that one third of customers are located in Middle East/Asia but only five percent of suppliers are located in the same area. This will put the firm at a competitive disadvantage with lead time, cost and shipping cost. In addition, there are other incipient competitors located in Middle East/Asia who would be happy to take business away from this company by offering better pricing and delivery times.

As the Sales Executive, this position has focused on helping grow sales connections for the company and has involved a great deal of networking and selling the business brand at key events and conferences.

However, this study only focus on operations dimension performance not for the supply chain as a whole. The measurement of performance of SCM entities can be improved by using a more balanced perspective as provided for by the BSC framework (Chia et al., 2009). This study apply balanced score card (BSC) approach on the logistics industry in order to measure supply chain performance but the results may not be representative of the individual clusters. In order to deliver a comprehensive performance measurement framework for SME’s, BSC and SCOR model must be integrated (Thakkar et al., 2009). This study relates the performance measurement with several supply chain cycles such as procurement, manufacturing, replenishment and customer order. However, this study does not cover the decision making levels. Supply chain performance has significant relationship with market orientation such as customer focus, competitor-oriented and cross-functional coordination (Lin et al., 2010) but this study only focus on innovation

Objective of this study is to provide a critical review of a research paper titled "Implementing Changes in Marketing Strategy: The Role of Perceived Outcome and Process-Oriented Supervisory Actions". (Sarin, et al, 2012).The authors investigate the influence of supervisors in implementing changes in the marketing strategy. The focus of the paper reveals the strategy sales supervisors use in influencing salespeople in implementing strategy-marketing changes within organizations. The authors further argue that firms periodically need to change their marketing strategies to achieve technological development and generate opportunities. Typically, development in technologies necessitates firms to formulate changes in the marketing strategies to capture opportunities from the new technologies. To capture opportunities from the technological changes, firm often use their frontline employees such as supervisors to influence their salespeople to get customers to transact business using internet platform rather than offline method to purchase goods.

This report shall be considering the Industrial study conducted by major players in the Supply Chain and Logistics Industry in UAE and Logistics Reports issued by various government departments and other Logistics companies existing in the market, to discuss the critical success factors and identify the strategic groups existing.

Management of retail business is the key determining factor in the success of any business. To gain a sustainable competitive advantage, a retailer needs to understand and satisfy the customer’s needs. This principle holds true in petroleum retailing too. All efforts at exploration and production, refining, distribution and marketing finally conclude at the retail point after moving through long complicated supply chain. The downstream business is extremely complicated and of substantial strategic importance to the national economy. Oil products, especially transportation fuels, play a key role in the national economic growth. This is what makes the retail business exiting and