Customer Value in Budget Airline Industry

inductive research approach also called a bottom-up approach, the work proceeds on the basis of

It is importance that you of selecting the appropriate method to help reach your purpose. When caring out an observation you should carry out the type of observations to suit desired aim of it.

Customer Value is ‘the performance characteristics, features and attributes, and any other aspects of goods and which customers are willing to give up resources’ (Robbins, Bergman, Stagg and Coulter, 2012). This broad definition highlights the fact that there are multiple aspects that contribute to create a sense of value within the customer.

Cooper, D., & Schindler, P. (2012). Business research methods (Twelfth ed.). New York, NY: McGraw-Hill Irwin.

Before i go further let me touch on a brief introduction on customer value, customer value can be defined as the difference between what a customer gets from a product and what he or

Research Methods- refers to specific ways or techniques of conducting research on A topic. Example: two people do a study on dog anxiety. One uses existing data. The other uses data from research they have conducted through interviews of dog owners. Social Darwinism- The theory that people and groups can be thought to be under the same laws of natural selection as all plants and animals. Example: Believing that one race is superior to another. As if it were thought that one race or ethnic group was superior so they claim dominance over others. Reliability- The point to which an instrument of measure give recurrent answers and/or results each time it is used as long as the thing being measured stays the same. Example: The temperature in your vehicles engine stayed the same everyday. A reliable temperature gauge would give you the same temperature reading everyday. Note however, the temperature in the car could be different each day but if the gauge read seventy-five every day it would still be considered reliable. Ethnography- The study of different cultures and the people of the cultures. Example: A college student is visiting a school in a different county to study and take note of the different things going on in the school. Questionnaire- A research instrument including questions in an attempt to gather information. Example: A local gym has had a lot of complaints lately about cleanliness, but the members of the gym have not specified to the staff what needs to change.

      Another process of research is to analyze and show evidence or information that has been discovered. There are many ways in which a person could present the information discovered, for example it could be done via a written report, or a written analysis, or by giving examples of

The methodology selected provides the researcher the framework to present information in a logical manner. The methodology section answers two fundamental questions: How data was collected or created and, how the data was examined and determined (Research, n.d.)?

done in order to determine the validity of the current tests, and approach it from an unbiased

Specific measure instruments are used in quantitative research. Gathered measurements are recorded on a chart, which can reveal how small changes between individual measurements may equal to a more noticeable change over a period of time.

One known research method is the Scientific Method which is a uniform way of creating observations, assembly data, establishing concepts, testing predictions, and understanding outcomes. These observations are made in order to observe and define behaviors. The first step to take in using a scientific method is to develop an issue or question. Next step is to perform a research and observation on the issue or question that was developed. Then a hypothesis needs to be formulated after these steps have been made.

Research methodology generally involves qualitative research or quantitative research, or a mixture of both. A quantitative research methodology involves the analysis of data collected from a large number of surveys or interviews. On the other hand, methodologies for qualitative research often involve using surveys or interviews to collect information about people — their attitudes, experiences and behaviors.

Back in the olden days, the success of an organisation was determined by the quality nature of products they provided their customers. It was believed that customers were ignorant and did not know exactly what they want and therefore accepted whatever was given them; thus the final decision rested on the producer or service provider. The case however, in today’s business environment is the reverse of the above mentioned. Due to technological advancements, increased competition and the fact that people have become more informed and knowledgeable, customers now determine exactly what

It would have been good if this fundamental vision was in place right at the very beginning of the company’s formation. In the end it is the customers that make the company, so it makes sense to work towards satisfying this customer relationship. To become profitable and achieve market share are secondary objective that can be measured on a annual basis and overall company well being targets can be rewarded with incentives that link into the company’s performance as opposed to individual contribution to the company’s success.

We used two analyses methods to identify background and to evaluate information that we have.