Customers’ Attitudes Towards Retail Chain Store Services in Bangladesh – a Comparative Study Between Retail Chain Store and Small Retail Store

When examining competitive advantage, it is also important to consider the market and take into account the existing competition against larger firms.

This report is based on the comparison between two organizations that deals with the Retail Company that operates hypermarkets. The report consists of a comparison between Canadian business and Indian business. For this project I have chosen Canada’s Walmart and India’s D’mart the Canadian Walmart is the multinational retail corporation.And Indian D’mart deals within India only.

The most important component of Nordstrom's retail mix is its customer service. The retail environment is completely customer driven and giving the customer satisfaction in every possible manner is very important. The point of view that ‘Service Pays’ is accepted by the retailer today

Consumers are always satisfied with good customer service. When it comes to retail store customer service and satisfaction it is important because department stores are large in size and finding help can be difficult. Colloquy, a company concerned with building customer value, released a survey and asked 3,000 consumers across five geographical areas to rate their personal experiences with retailers. Macy’s was ranked number one in the department store category, with the most loyal customers. To keep up with technology advances Macy’s has invested time and money into developing a more efficient online shopping site, Macys.com and Macysweddingchannel. This investment cost nearly $300 million in 2006-2008 is being used to scale-up these fast-growing businesses through improvements in delivery efficiency, online site functionality and customer service. To enhance the shopping experience at Macy’s 100 stores in 2007 experienced remodeling and began introducing the most advanced POS registers and systems to the sales floors nationwide. Macy’s passion is product and people. There continuing pursuit is to have unique fashionable merchandise ready for customer satisfaction. Macy’s promise is to always carry the best brands and the most-wanted items. They also believe in hiring the right employees. With the right employees, there will be a sense of motivation and helpfulness. The American Customer Satisfaction Index covers 200 companies’ products and

Carman, J. M. (1990). Consumer perceptions of service quality: An assessment of the SERVQUAL dimensions. Journal of Retailing, 66 (1), 33-55.

The retail sector incorporates businesses that sell goods and services to consumers. Over the past couple of years, there have been changes to the industry which has provided favorable returns to some companies but adversely affected the bottom line of others. The retail industry was originally a made-to-order market which would require excessive need of brick and mortar operations. Due to technological advances, the industry has shifted towards a made to stock strategy in order to keep up with consumer demand. In addition, the consumers today prefer to browse through a catalog or through the internet in order to make spending decisions and then wait for the item to be shipped.

The nature of the merchandise and services the retailer will offer to satisfy the needs of the target market

Understanding the consumers’ shopping habits is the perpetual goal for the supermarket chains. This research aims to investigate and analyze the customers’ attitudes and perceptions towards the supermarkets’ store brands in UK supermarkets, to help the supermarkets successfully brand and market their own products. In order to achieve this purpose, 46 questionnaires were given to GU and GIC students by face to face and via email. More specifically, the questions inquire the

Growth in seek made by retail chains in real bringing in nations for reasonable items and dependable providers. Helpful for offices to advance showcasing exercises

The study involves both primary and secondary research in order to have a clear vision on the research question. Secondary data will be collected from Tesco Inc. such as the sales, the number of visiting customers in different period. And the primary data will be conducted in two ways, on-site visit and online questionnaire. The methodology being used in this study has also bring up a lot of challenges. First, as the paper is studying on a

The research will rely greatly on quantitative and qualitative methods. According to (Grove, 1993) quantitative research is a formal, objective, organized process to describe and assess the connection and examine cause and effect interactions among variables. Surveys make use of descriptive, explanatory and exploratory study. A questionnaire will collect original data from a representative portion of the company’s retail network. Information will be obtained from a representative, retail outlets where station owners will respond to a series of questions posed to them by the investigator. The descriptive survey will provide an opportunity for retailers to air their opinions and views

Retail enterprise is a kind of commercial enterprise with high level of competition. The success of retail business depends on how fast can a retailer recognize consumer behavior and buying pattern. Retail business must focus on the factor affecting consumer buying pattern and elements that shifts customers buying decision. Store atmospheric attributes (which include shade, lighting fixtures, income personnel, music and so on) shape the general context within which shoppers make decisions of store selection and patronage. Many of the previous research on retail environment suggests that such attributes affect the image of the store. Retailers comprehend the significance of such attributes and systematically attempt to avail of an atmosphere, inclusive of suitable colors, music and so on that will attract their target customers. Further, purchase decision-making has emerge as complicated task due to the inseparability of product and services offered in retail outlets.

In order to gain deeper insight a thorough investigation of the related literature have been investigated, some of them are given below 1. Lichtle, M.C et al. investigates that it is interesting to notice that the outlet’s characteristics have an impact on value, which, in its turn, has an impact on satisfaction. Our results show what variables are to be privileged if one wishes to give the outlet its utilitarian and/or hedonic value. In the first case, the stress has to be put on product availability. This means that when a retailer, considering her/his product range, wants to confer a utilitarian value to the shopping behaviour all she/he has to do is to make sure that her/his products are

Retail sector is one of the booming sectors for product promotion for every new and existing manufacturer’s as it provides easy access to particular class of customers. In growing demand for branded products and customized selling made retail shops more consumer friendly and influence there living standard as well as there consumption habits. Retail

The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to shopping, entertainment and food, all under one roof. It was estimated that India will have over close to 50 million square feet of quality retail space by the end of 2007. The growth in mall space has been over ten fold in four years: from about 2 million square feet in 2002 to 28 million square feet in 2006. The