Customers Desire Seamless Shopping Experiences

1622 Words Feb 1st, 2016 7 Pages
Customers desire seamless shopping experiences.

According a Gartner study, “89% of marketing leaders expect to compete primarily on the basis of customer experience.”

For better consumer interactions, businesses must resolve the issues hindering buyers from making purchases. This means eliminating unnecessary headaches, like on-screen distractions and slow page loading times.

Friction impedes customers from making purchases. Essentially, these obstacles deter people from buying your products. For example, forcing a visitor to create a login persuade the individual not to complete the transaction.

Sources of friction can happen in every stage of the customer journey. So, learn how to remove these roadblocks to transform the customer experience.

Here are seven ways to move customers through your conversion funnel:

1. Set Strategic Goals
Salesforce revealed that “86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.”

If you’re ready to tackle the friction that is causing customers to leave your site, start with understanding the “why” and “how” behind their expectations and perceptions.

Set a clear path with strategic goals.

Illustrate your customer’s goals at each stage. Then, determine whether those goals evolve as the journey progresses. For instance, a prospective B2B SaaS customer may want extensive information about the product, whereas a long-term customer may need a refresher on how to use old…
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