Customers For Life By Carl Sew Essays

The customer service personnel should be in a position to acknowledge their clients and pay attention well to whatever they say and put into practice active listening. They should also give a chance to the customers to respond to the services the company offers perhaps through the enterprise’s website. For any company to prosper, good customer relation is paramount in building a loyal

Customers want the business to produce quality products at reasonable price. You have different types of customers. There are different types of customers there are loyal ones, young ones, elderly, family or one-time customers.

"The Customer Comes Second" is an account of the management and leadership style of Hal Rosenbluth, the Chief Executive Officer (CEO) of Rosenbluth International, a global travel management firm that was founded in 1892 by Marcus Rosenbluth, Hal’s great-grandfather. The premise of Hal Rosenbluth’s management style is just as the title of the book suggests; concentrate on your employees first and your customers second. I found the management practices outlined by Mr. Rosenbluth to be innovative and applicable to all types of business, not just the travel industry. I was also very intrigued by some of the creative employment practices used by Rosenbluth International as well as their fight to stay alive in the travel

Benlow points out, "being a customer means being driven by simple and personal desires… and ultimately demanding that those desires be met" (141). When being a customer you are always right, the process will be shifted for your individual desire, you use the quickest/easiest route, and you are encouraged to be passive. When being passive, "we pay for someone else's work,

Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.

Why do I say the customer? Because it is apparent that in modern times more and more businesses alienate the customer and only focus on profit. Take for example the success of Sam Walton, the founder of Wal-Mart, who had one philosophy, “Buy low, sell cheap, high volume, fast turn” (Packer, 101).  Walton figured out that people were cheap and he exploited that knowledge to raise his riches. Wal-Mart grew exponentially fast and lost management over its roots, what once started as a business for people in need with perhaps great customer service is now known for driving smaller stores out of business with terrible customer service.

keep an existing customer than finding new ones. A major part of the customer service, especially in a retailing

Understanding and listening attentively to the customer is important to the success of a business.

I would definitely recommend this book to anyone and especially people in the customer service industry. Working with people all of the time can be frustrating and this is a great book to show you how you can make a difference working with people. That is one of the most importance lessons in this book – that every day you can make a difference in the world. This is something that is easy to forget when you get wrapped up in budgets, spreadsheets, and meetings but it is very important. Remembering something as small as this can make a huge difference in both your life and others

6. Ask customers what they want! Often their request will be more reasonable than whatever it was you were going to do to make it right. And it will be the solution they want, not the solution you think they want!

As I first stated, as my customer, I must do what I can for this business. Customers are always said ‘to be right’, I do not always agree with this, however as their consultant, I must do what I can to keep them happy. In doing so, I must stick to my plan. I must also meet all deadlines and deliver a product that they will satisfied with. I do want them to be a repeat customer and get the word out there that I do good work. I would also implement a good follow up schedule and honor all promises and guarantees that have been set forth in the contract.

When thinking of Disney, what comes to mind? Is it the rides, characters, or perhaps the hotels that creates this as an unforgettable vacation? In the nonfiction book “Be Our Guest: Perfecting the Art of Customer Service” written by Theodore Kinni main theme is the magical creation of magic and the factors that play a role in Disney theme parks and resorts guest experiences. This book is more like a handbook with tips and how Disney was created, along with history about Walt Disney himself. Walt Disney is the creator of Disney theme parks and resorts and ensures that everyone is getting the experience that they deserve. It took Walt a great deal of failures and success to create Disney and the invention of Mickey Mouse.

Customer loyalty is much harder to obtain that customer service satisfaction. The most important first step is to satisfy the customer by meeting their expectations. Customers only give a company one chance and if they aren’t satisfied they will not do business with that company again, as well as tell others of their experience. The next step would be to exceed the customer’s expectations. If a business goes above and beyond to assist the customer they begin to build loyalty. The next step is to truly surprise the customer. In order to dominate the marketplace the company must find a way to make them selves stand out with their product or service, accompanied with phenomenal customer service. Once this has been done customer satisfaction and loyalty will be gained. “Acquiring a new customer can cost four or five times more than keeping a current customer” (Bestmark, 2013). So it’s essential to keep the current customer’s happy and coming back for more.

Today’s organizations fail to realize the value of their customers when it comes to the success of their business. Without customer loyalty the success of your business will always be uncertain. Organizations must sensitively tailor the designs of a successful firm to the particular challenges of understanding, attracting, and keeping valuable customers. “Having satisfied customers just aren’t good enough”. Kenneth Blanchard and Sheldon Bowles, co-authors of Raving Fans, believe this concept is needed to have a successful business. I agree with this concept of customers being the focal point of any business. I would want more than just a satisfied customer; I want a “Raving Fan”.

It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do