Cvs Case Essay

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1. What other benefits does CVS provide to Extra care customers? Provide examples of both utilitarian and hedonic value. • Additional special offers print on your store receipt frequently throughout the year. • Receive special savings exclusively at CVS/pharmacy when you sign up for email offers. • Turn everyday purchases into college savings with Upromise . • The more you use your Extra Care card, the more rewards you will receive. Upromise is a shop online or in store with an earning of 3% towards college saving when you purchase an item in CVS. • Create a college savings service that harnesses the purchasing power of parents, extended family, family, and students to make it easier to pay for college.…show more content…
3. What are the advantages and disadvantages of not requiring personal information form customers for participating in the ExtraCare program? Due to people’s fears of identity theft and being inundated with junk mail and telemarketers when divulging personal information, I feel that by not requiring personal information to participate in the ExtraCare program CVS has most likely attained a much larger number of participants than they would have if they required personal information to participate. A major disadvantage of this strategy is that by not obtaining personal information about their customers they are forfeiting their ability to send coupons and ad information about special discounts that may be of interest to their existing customers that could potentially encourage them to purchase items. They are also giving up the ability to track customer purchases to create a costumer profiles that would allow advertising targeted specifically for particular customer needs and interests. 4. What ethical issues would CVS need to consider before changing their ExtraCare policy to require and address and phone number? CVS would need to consider the ethics involved with attaining the ability to compile potentially sensitive medical information about their

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