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Essay on Cvs Case Study

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CVS: The Web Strategy

History, Development, and Growth Established in 1963, Consumer Value Store (CVS) was founded by brothers Stanley and Sidney Goldstein and business partner Ralph Hoagland in Lowell, Massachusetts. CVS began the operation of its first stores with pharmacy departments in 1967, opening locations in Warwick and Cumberland, Rhode Island. In 1984, CVS/pharmacy became the 15th largest pharmacy chain in the U.S. with 408 stores and $414 million in sales. With growing success CVS decided to acquire a web based startup company, Soma.com, the first major online pharmacy, for $30 million in stock. The web site, soon rebranded CVS.com, enabled customers to order prescriptions and general merchandise for either in-store pickup …show more content…

Physicians can use the web to communicate to patients. | |
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|3. Real estate division launched an interactive online mapping | |
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Strengths

CVS pharmacy is one of the nation's largest retail pharmacy chains, with over 7,000 stores across 41 states. With more than 40 years in the retail pharmacy industry, CVS/pharmacy generates over 68% of its revenue from the pharmacy business. It fills more than one of every seven retail prescriptions in America, and one of every five in their own markets. Operating within CVS Pharmacy stores are three operating segments: CVS/pharmacy, Caremark Pharmacy Services, and MinuteClinic, a walk in clinic. Caremark Pharmacy Services is one of the nation's leading pharmacy benefit management (PBM) companies. It provides comprehensive prescription benefit management services to over 2,000 health plans, including corporations, managed care organizations, insurance companies, unions and government entities. MinuteClinic is a

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