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Internal Analysis Of The CVS Company

Decent Essays

This paper explores the CVS Company while conducting an internal analyses of the company. Along with seeing what the strengths and weaknesses that the company may have. Another area that will investigated will be an external analyze that CVS had to face. The main portion that will be investigated is what environmental threats that they have encountered through the years. CVS utilized several different strategies but only three will be looked at to see how CVS concurred them. The ones that will be reviewed will be product differentiation, cost leadership and superior customer service. When a company wants to invest into foreign market, there are areas that they need to consider first before they can start moving products. This paper will …show more content…

No matter when, they are always looking for new ways to improve procedures or the health of everyone around them. They have more strengths within the company then weaknesses. The managers of the company even mitigates environmental threats that came along the way. The strategies that the company utilizes are product differentiation, cost leadership and superior customer service. As for International influences, there is a lot of red tape that can interfere with a company entering the market. When companies are looking into diversification strategies, they need to know what their main objective is and what will best suit them. CVS, doesn’t appear to have any ethical issues, and their financial statement displays that they have sound financial plan and …show more content…

What this alliance does for both parties is that their alliance reaches across the country and benefitting not just them but the costumers. As for CVS and Target’s alliance it created a “store-within-a-store concept” (Bomey, 2016). This creates additional customers traveling within Target to pick up their medications and while waiting, they will have a chance to shop around Target, which will draw more revenue for them. Teaming with Target allowed CVS to use their financial resources wisely because they already was receiving seventy-one percent of its retail pharmacy revenue in 2014 (Bomey, 2016). CVS has the capability, financial resources and retained earnings. Retained earnings or profit that a firm made earlier in its history and invest in itself (Barney & Hesterly, p.

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