Cycles Of Success And Cycle Of Failure

The company knows the demands of the customers and they are well orientated in the service and the knowledge of the products and this is the element that makes them prosperous. Jean’s Rare Find Books belief in customer service and satisfaction enables a comfortable and peaceful atmosphere and in return produces a strong customer loyalty for the company. Customer satisfaction and customer retention externally and internally is measured by the perspective of the customers and thus implements the reason for the company’s prosperity. Customer perspective is a key factor on how the customer views the company.

Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

Have you ever failed in your life just once? Did that effect you in the sense of which you should being in the right track? The majority of people think that failure is the indication to improperly way of doing the things. Nevertheless, without failure taking place in our life, people were not getting to the evolution and modern science which facilitated human life in all aspects. Failure often makes unpleasant journey or spirit to the people but, it helps in the way to change and create magnificent success that would never thought about. Although that people have ideas and ambition to be successful, failure plays a significant role in their ability to achieve success.

Today's world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

| Satisfaction is a primary factor in this sector, but not as concerned with excellence in customer service as the commercial sector. Rather than selling products to make profit they offer services to the community. The quality of and access to an organisation is usually guided by working to customer service charters. Making sure the services offered are satisfactory and beneficial to the community at the right price must be balanced.

Brandy and Cronin (2001) introduced their own dimensions of service quality which are 1.) service environment, 2.) customer-employee interaction, and 3.) service outcome. These dimensions are considered the sources of quality of a service. Different dimensions of service quality have been introduced and accepted in past researches and studies but the 5 dimensions of Zeithaml et al., (1988) were proved to be the most reliable and credible. One of the most important strategies service providers can use to position themselves effectively in a competitive environment, and to distinguish themselves from competitors, is to provide and improve service quality to ensure the customer satisfaction (Cronin & Taylor,

Employees must first align their perceptions of service quality to what the customer’s perceptions are (Becker & Wellins 1990). Understanding what drives the customer establishment relationship is important to turning one time customers into loyal

When talking about inequality, it should be mentioned that there is an unspoken cycle that determines the “success” of the average individual. The cycle goes as follows: education in most cases directly affects the type of job you have. The type of job you have affects your wealth, which in turn affects your ability to buy a house (mortgage or not) in a “quality” area. The quality of the area, then affects the type of education you get. This is a cycle that while was once racist, now unintentionally constrains people to the same socioeconomic class as the one they were born into. It just so happens that due to the previous intentions, many African-Americans are trapped in a low socioeconomic class and are unable to advance. In fact, America today according to a few large studies, is less mobile (moving up in socioeconomic class) than other comparable nations. One study for example found that around 42% of American men who were brought up in the bottom fifth of American incomes, stayed there throughout their lives. This same study found that only around 8% of American men gained access to the top fifth from the bottom, a number lower than others like the Danes or the British (“Harder for Americans to Rise From Lower Rungs”). Unfortunately, minorities in America are at the largest disadvantage economically due to this cycle. From the very beginning of this cycle, specifically African-Americans were legally forced to be separated from the rest of America because of the Jim

Winston Churchill once said that “Success consists of going failure to failures without loss of enthusiasm”. Winston’s statement can be viewed as controversial because some people believe no matter how hard ones tries one may fail. This point has merit because no matter how hard one tries to defy gravity it will constantly be there. Except for these extreme cases success has been seen through history as defeating what one had failed to do before. Being able to succeed is caused by not losing enthusiasm between failures because without an enthusiasm to keep trying one will not want to succeed, failure can create the idea that allows one to succeed, and without failure people would not have the passion succeed no matter what.

The author knows that a business will not succeed if the employees do not give the customers a quality customer service. Customers are most likely to come back to a place where they feel welcome, where they feel like they are being well treated.

I believe that from failures that each individual encounters can be fundamental to later successes. Failing is a part of life that everyone will go through, but only a few will accept it. Going through failures multiple times will eventually lead to a superb success. I strongly know that failing will change a person because failing will lead to other opportunities and will help an individual obtain more knowledge on what to do next.

Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in

The first set determines a customer’s expectation of the firm, and the other set seeks to find out the perception of customers about the firm. This enables a firm using the model to give a more accurate score of the overall perceived service quality (Weitz & Wensley, 2002).This model also enables a firm to establish a good relationship between its employees and the clients. The firm is able to identify its weaknesses where management is concerned, leading to improvement in the services offered with regard to the customers’ opinion. This is because the firm will focus more on the service quality effort based on the findings from the perception of the customers. In summary, implementing the SERVQUAL model can result in customer retention and loyalty, positive comments, employee benefits, profit gains, and improvement in financial performance. This is because with it, there will be a clear understanding of the customer’s perception and what they expect in the future (Fedoroff,

Service quality represents a fundamental aspect of delivery, which strongly influences consumer satisfaction and, as a result, loyalty. In today’s global market a customer’s service expectation has to be met and exceeded eventually in order to retain customers as well as achieve success. Perceived quality of a product or a service is becoming one of the major competitive factors in the business world and has led to the innovation of the ‘Quality Era’ (Peeler, 1996). In simple words, the comparison of customer expectations with service performance is service quality. On the other hand, customer satisfaction is defined as a pleasurable fulfilment response toward a good, service, benefit, or reward (Oliver, 1997). Both of these

In order for the service employee to deliver on the customer’s expectations, the company (or management) must provide the necessary resources to fulfill the duties of the job. The success of the firm is also supported by the internal customers, also known as employees, and the satisfaction of these employees can influence the service encounters with external customers (Gremler, Bitner & Evans, 1994). It is imperative that management of the company delivers to the expectations of the employees in order to fulfill business goals and objectives.