Cynthia Theriault Essay

Richard LaGravenese’s film Freedom Writers, released in 2007, touches upon true events experienced by the students of Ms. Erin Gruwell’s class in Room 203. Each of these students has their own story to tell about the overcoming of life-long struggles that they face, and ultimately, through the help of Erin Gruwell, become friends. Their development as people and their realisation that their lives are not as different as they first think, blossoms into mutual respect that can be found only in Room 203. Fundraisers, activities and class discussions help the students understand and respect each other. Erin Gruwell creates Room 203 as a sanctuary for the students and treats everyone in the class as an equal, and as Erin Gruwell introduces them

In this constantly evolving television landscape, HBO executive Kathleen McCaffrey admits that she is uncertain about what the future holds for her career and for the industry, in general. However, McCaffrey confidently states, “There will always be people who have to choose content and support a creative mind.”

This paper is an analysis of a case study originally conducted by the Harvard Business School in August of 2005 and is based on the challenges of introducing a new technology into a market place that for decades been based on “gut feelings and intuition”. The new technology was initially designed to assist consumers in music stores find music that met a certain criteria. Later this was changed because of a sharp decline in music sales. The new revision of the technology was designed to assist music producers, record companies, and artists in the selection of music that could be successful. Faced with a very small marketing budget the challenge of the marketing team was to

The biggest issue that Hollywood currently is facing is its lack of diversity both in front of and behind the camera. Very few opportunities are offered to minorities in the entertainment industry, so it needs to be celebrated when someone who lacks the same chances as a white male is able to make their voice heard. Director Ava DuVernay is one of those artist who refused to be silenced. Ava is a black female director, screenwriter, film marketer, and film distributer. The majority of her narrative films feature black female characters that are navigating their way through life and learn about themselves as they go along. She began her film career with a music documentary and worked

This paper will follow a case study regarding the company Intuit, called Conspiracy of Change at Intuit. Intuit was a successful software company that enjoyed an 80 percent market share in each of its three product lines; it was one of the few companies still left that directly competed with Microsoft and still emerged on top (Jick & Peiperl, 2003, p.5). However with the increasing popularity of the internet it recognized that it needed to innovate in order to still remain relevant, “avoiding a downward spiral meant facing up to the Net, which had huge implications for Intuit’s strategy” (Jick et al., 2003, p.6). They decided to embrace this new technology and change the way the company

This is a prospective area that may provide yet another cost reduction opportunity and at the same time attract potential customers from a niche segment. A company when it compares the value proposition that it offers against the attributes that customers

company aims at using such qualities to expand its market base. The targeted group is

A business consulting firm develops new features for their reporting software. To promote the new capabilities, they send brochures to marketing directors working in finance, B2B, and B2C services. Each brochure features a case study from a client in the target’s field as well as industry specific images and language. This targeted approach results in twice as many leads as a previous campaign with no industry targeting.

In today’s dynamic business world, it is not enough for businesses to respond to the current customers and internal organizational issues. In order for businesses to survive, they must be able to anticipate and evaluate existing and emerging trends and develop ideas, products and services that respond to those trends. However, failing to identify and respond to trends can put the business at the risk of losing the existing customer base because innovation often determines who will be the market leader and who will be living on the margin of the market.

When compare Xerox’s performance with the Information Technology Services industry average performance, we choose some ratio to compare. Also, in order to understand clearly how Xerox performs in the whole market, we use the S&P 500 data as reference.

Concentrating on the needs of enterprises that are looking to gain the greatest potential value from their investments in enterprise software, mobility devices, and social networks, the proposed consulting firm concentrates on the business implications of emerging technologies. The audience being served by this consulting firm includes enterprises, many of which are members of the Fortune 1,000, who are looking to gain competitive advantages from their investments in information technologies (IT), while also working with vendors of these technologies to better align their products to market needs. Creating frameworks that are comparable in scope to Gartner's well-known Magic Quadrant and MarketScopes will be essential for the success of this enterprise, as these frameworks effectively brand consultancies while providing insights into their value and approach to interpreting technology trends (Krass, 2005). The greater the depth of expertise a technology analyst firm has with regard to the business value that technologies can deliver, the more valuable the firm is to enterprise buyers (Dolbeck, 2006). To provide useful insight, intelligence and guidance regarding technology purchases by enterprises to enable them to attain their strategic goals is precisely the reason this firm is being created.

Furthermore, organizations have to adapt to the desires of the market, even if that means competing with themselves. Technology has the prospective to be disruptive of markets and companies while at the same time that it is benefiting consumers. Executives, managers and leaders should strive for entrepreneurial greatness and innovation, not to just determine preference among existing options. Marketing is not the art of selling products, as Kodak thought; smart marketing is about providing a company’s customer base value satisfaction. This would allow the company to remain relevant to their customer’s needs. In an age in which the consumer is in charge, the marketing strategy shall not be from the perspective of products and services alone.

Offering you a lucid view of your marketing infrastructure, thus facilitating cleaner and more efficient roadmap.

A company’s bid to rally an industry ecosystem around a new competitive view is an uncertain gambit. But the right strategic approaches and the availability of modern digital infrastructures improve the odds for success.

Furthermore, reduction in development time, costs, and overruns by improving efficiency and managing resource assignments in an effort to beat the competition to market is also critical. In doing so, the company must incorporate both market and customer driven requirements into the new products and services (Terziovski, 2010). In the event the organization is first to market but is not effective in meeting their ever changing dynamic needs, they will be challenged in maintaining an acceptable level of profitability. Without profitability, or the demonstration of the organization to