Cyworld Case Study Analysis

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Case analysis report: CYWORLD Class: BIZ2117 Section 6 I, HONG DOO(2009122198) CONTENTS 1 . Introduction ------------------------------------ 3 2. Environment analysis --------------------------------- 3 2 -1. Bargaining power of suppliers ------------------------- - - - - - 4 2 -2. Bargaining power of buyers -------------------------- - - - - - 4 2 -3. Threat of new entrants ---------------------------- - - - - - - 4 2 -4. Threat of substitutes ----------------------------- - - - - - - - 5 2 -5. Rivalry among competitors --------------------------- - - - - - 5 3. Company Analysis --------------------------------- 5 3-1. history of Cyworld ------------------------------5 3-2. Core competences…show more content…
Finally, in 2003, SK(Sun-Kyung) communications took over that venture with the same brand name Cyworld . Cyworld has evidently achieved quantitative and qualitative growth, driven by the success of unique and core option(mini homepage) that now there are incredibly more than 20 million subscribers out of 38 million internet users in South Korea. 3-2. core competences Technology Development: 1) Alliance with Nate The wire and wireless linkage between Cyworld and Nate has a great synergy effect. 2) Relationship system - 1chon Cyworld has the special relationship system - 1chon. Through adding the person as 1chon, accepting 1chon or cutting off 1chon, users can choose whether to maintain the relationship or not. So they put the real interpersonal relationship into the network. 3) Minihompy Minihompy has many functions such as photo album, diary, board, music player, skin to express users own personality. The users can select specific groups to access specific fold to maintaining their privacy. 4) The blog service Cyworld put the basic functions of mini hompy in blog and make it more simple and clear. Also the users don t have to pay any cost or restricted by the photo size to upload photos. 5) Virtual currency (Dotori) The users use the virtual currency to pay for the skin, banner, ornament or music in Cyworld. Service: 1) Minihompy Even the users don t have any background knowledge about making webpage can also easily decorate their
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